Search engine optimization or also known as SEO is indeed one of the most talks about topics in the digital world and marketing. However, in spite that is one of the most popular topics in the internet world, there are still only a few people who truly know how SEO really works.
Focusing on keywords and your links directories are now gone. But instead, knowing how you can rank is the most focused job nowadays.
For you to be able to start your SEO right this 2018, here are some proven tips that you can apply on your website. This will also benefit you with how you can kick-start your SEO this year.
Tips on How to Kick-Start Your SEO
- Understand the Main True Purpose of Your Website
Of course, the very first thing for you to do is to understand and know what really the purpose of your website is. You can start by asking these questions to yourself.
- Is the purpose of your website to promote whatever services that you have?
- Is it for you to generate leads?
- Is your website made for selling your products?
If your answer to all these questions is YES, then it is more likely that you do not know anything about SEO because you are wrong! SEO is not about you or your business but it is all about answering and solving all the problems and whatever the needs of the people who search.
You have to keep in mind the Google does not care about solving your own business at all. It does not matter whether you are paying for clicks because Google will only try to know if the content of your website will able to answer the needs of every searcher.
Because of this, you need to make sure that you truly understand that every searcher needs an answer so you have to make a content that will be able to provide the answers that searchers need.
- Relevance Keyword is the New Keyword Research
Now that you know what your potential customers really need for them to solve their problems, the only question now is that how are you going to make a content that will be able to find relevant?
As what we all know, SEO really talks a lot about keyword search. However, today we are more focused on keyword relevance. This means that you would need to discover the words or the phrases that a searcher will use in Google to find answers. Once that you have found the words or phrases, then you can create high-quality content that will definitely suit their needs.
Here, the main thing that you are trying to find out is the main topic and at the same time, the secondary keywords that are related to the main topic. There are also tools that you can use for you to do this and here are some of them.
- Google Keyword Planner
- Moz Keyword Explorer
- Answer the Public
- Google Trends
- Google Search Console
- Trach Your SERP
Once that you are done making your content topic, all you need to do now is to trach SERP or search engine result page. Focusing on your audience intent is only half of the battle. This is because you must also understand the search engines understanding of your audience intent.
You have to keep in mind that Google is a very smart search engine. Once that it had figured out that your target keyword is not really related to your content, then chances of getting to rank up are low. Because of this, you must change the strategy that you have. Make your keyword be relevant to what your content is so that it will pass Google’s interpretation.
- Make the Best Out of Everything
Having the tools that you need like the content topic strategy together with the audience intent and of course Google’s understanding of that intent then it is time that you write your content for you to make the best out of it to achieve success. However, this is not as simple as it sounds. This is because you have to consider several variables like UX, shareability, content relevance and some technical considerations as well. It is not a very simple task but it is not also impossible to do it.
Once that you have a unique content as the first step in SEO success, having a quality inbound links will surely help Google to know how you are going to be ranked. Google will know this by the authority of your content and as well as your website. Here are some of the things that you can do.
- Start your own media – This means that you have to do the following tasks. Once that you have the following then your amplified research will become stronger.
o Distribute content using website
o Distribute using your social media channels
o Email lists
o use an amplification program.
- Consider your partners likewise with influencers which they may find your content relevant to share on the own website for their own audience. These influencers could be one of your clients or a paid influencer network.
- Consider using a paid content amplification program such as Outbrain or Taboola. Doing this will serve your content to your audience and will make them interested in it.
Now that you already have an idea on how you can kick-start your SEO this 2018, apply it on your website for you to be able to get that rank in a search engine that you are aiming for. There is also some company that could help you in doing this like Omega SEO. These types of companies will ensure that you are going to have a quality content that will enhance you, your website and get that Google ranking that you want. You can also ask other experts regarding this for you to be able to broaden your knowledge about SEO.