Business

Poor financial management has led to the failure of many businesses. This is especially true for small businesses, where the entrepreneurs try to manage the finances themselves, mostly to save on the additional expenses of hiring an accountant or an accounting agency for that matter.

When it comes to managing money and finances of your business, taking the plunge on your own is not a good idea. A professional accounting agency will have up-to-date knowledge and experience to take care of a wide range of financial domains, including tax filing, payroll management, or business mortgages. By partnering with an online accounting agency like http://solveaccounting.com.au/, you will be able to reach your financial goals, taking your business to where it should be.

Here is how an online accounting agency can help you:

Get Your Deductions

All business owners worry about minimizing their deductions, especially during the busy tax season. However, it is not always possible for a novice to identify the areas of deductions. There might be several such instances, but the strategic end of year deductions play a pivotal role. There are other things to take care of, like depreciation costs. An accountant will not only file your taxes but will show you where and how to save money.

Avoiding Lengthy Audits

Discrepancies in finances can lead to lengthy audits, which are very time-consuming. Unfortunately, the anomalies cannot be fixed after they have occurred. However, an accountant can prevent these issues from arising in the first place. If you avail expert guidance, you can avoid mistakes on tax forms, become more mindful about write-offs, and channelise your money towards more prospective investment methods.

Saving Resources

The greatest resources for a businessman are time and money. As a business owner, you should direct all your energy towards business development, rather than having to spend it on calculations. An accountant will be able to take care of the fiscal health of your business. You won’t have to worry about costs and expenses and all your focus will be on taking your business to the next level. The accountant will make sure that the money keeps flowing.

Helping With Budget

A business has to run on a budget if it is to succeed. Most business owners tend to look at the immediate financial needs of the business, but they are unable to predict future market conditions. An accountant is way more experienced and has better know-how of how the market functions. You will be able to make long-term budgetary plans regarding your business and monitor cash flow, in keeping with where the market is headed.

Investment Timings

Whether your business is seasonal or not, there are certain times of the year when you concentrate on manufacturing or on building inventory, or think about the sales. Different business phases require different investment methods, and with an accountant by your side, you will acquire greater confidence to invest money according to diverse business requirements.

You will have accurate calculations regarding return on investments and near-exact figures to tell you how much profit you will make. This will help you make smarter investment decisions in the next phase, which is crucial for your business growth.

 

A door is a simple device that we utilize in our everyday lives. In and out, the entire day we make use of them for an endless number of times. However, for business houses, commercial and industrial purposes, the doors do more than just providing a passage.

Having a commercial door supplies you with all the facilities is all you need for your structure.

The business owners make sure that their buildings are upgraded and advanced to the core. But unfortunately, forget about the most important object of the structure which provides all the safety and security. A proper commercial overhead door improves the aesthetics of your property giving it even more protection.

Paying attention to the doors can pay back in a great way. For instance, have you observed the gap between the door and its frame? The power loss due to this gap can increase your expenses during cold winters and hot summers. These small treatments can result in minimizing your expenses.

There are a variety of overhead doors to make a choice from. You have to choose the best overhead door as it is your business house’s front-face that people notice. The different product innovation can make the decision making process difficult. Before choosing, you can consider the suggestions from a professional Tucson commercial overhead doors installation expert about the materials that are great for insulation purposes. You must also decide on selecting the fine door material, color, finish, and hardware you want to make use of. Not making the right selection in any of these components can result in paying a heavy price. And, we do not want that. That is why we are making things simpler for you by bringing up the best overhead doors.

Sectional Overhead Doors

The sectional overhead doors embody panel sections that are linked with the hinges making it perfect for the industrial requirements. The hinges between each plate bend over a curved portion of the track. It also has high- tension springs above the opening to hold it from drifting down. They are usually made up of steel demanding low-maintenance. Coming in both insulated and non-insulated models, these sectional overhead doors can be used for personalizing windows, hardware, and other textures.

Roll Up Overhead Doors

The roll-up overhead doors are generally found in most of the business stores. These are preferred in the areas having less ceiling space. If you are looking to endure heavy usage and high – performance, a roll-up overhead door is a great choice. Plus, this type of overhead door can be built without springs to prevent the problem of rust, corrosion, and freezing. Due to its heavy usage, they are high maintenance and costlier than the sectional overhead doors.

Sliding Overhead Doors

As the name suggests, the sliding doors work by sliding to the side. If you have a garage that has a little headroom, installing a sliding overhead door is an outstanding option. They dash along with the lower trolleys that are pliant enough to work with the slopes in the present in the floor or ceiling. There is no requirement of the springs as they have an inbuilt hold back for an automatic operation.

Fire Doors

There is a wide range of rolling steel doors to fulfill the requirements of fire safety regulations for uncommon openings. If you require security in any event of a fire or any alarming event, you should fire overhead doors without giving a second thought. With a wide range of styles and sizes these close and open automatically under the control of the head.

Tilt-Up Overhead Doors

The tilt-up overhead doors are of two styles. One is the over canopy overhead doors and the other one is over holdback overhead doors. The tilt-up canopy overhead doors do not have any segments. They can tilt up into the garage, sitting parallel to the garage ceiling. On the other hand, the holdback overhead doors lift into the garage. The arrangement of the holdback overhead doors requires more space than the canopy overhead doors.

Security Grilles Overhead Doors

There is a wide range of security grills overhead doors to serve captivating solutions for retail, commercial and industrial warehouses. The security grilles are made up of aluminum, stainless, or galvanized steel to provide an entire line of upward-coiling grilles. Designed for durability and easy operation these doors deliver the service of utmost protection and security.

Maintaining is as significant as installing

Can you imagine driving your car without giving regular servicing? The answer is a big no! The same condition applies to your overhead door. When maintained properly, the overhead door plays a critical role in keeping your house secure and safe. Let’s take a peek at why overhead door maintenance is so critical.

Safety Purposes

Several people fall prey to overhead door related accidents. You do not want to get involved in such a situation. Ensuring the proper functioning of the reversal systems and the springs can solve the intention.

Weather Protection

During cold and harsh weather, the overhead doors can be very vulnerable to natural calamities. The strong winds can even damage the overhead door. To escape such a situation a regular high-maintenance schedule by professional technicians can resolve the issue.

Avoiding costly repairs

An overhead door that is inspected annually catches fewer problems in comparison to the low maintained doors. It avoids costly repairs. For example, the special hinges attached to the overhead doors demand well-lubrication. If they become dry, the other parts of the door get stressed leading to a heavy repair bill.

Maintaining overhead doors is as important as choosing an appropriate overhead door as per your need. Having an issue with the overhead door is not a big deal. This can be treated rightly by giving monthly upkeep checks.

Treating it right is just a few steps away. Stay safe and leave the maintenance responsibility to the professionals and technicians. They offer repairs and inspections for all the overhead doors. Skilled technicians provide all services, parts, and labor to supply the best handling.

The maintenance of the overhead door is quite a different process than the maintenance of other external doors. A regular routine is a must for the long lasting life cycle of the overhead doors.

 

China is one of the best economies for foreign investment today, and as an entrepreneur, you should consider it when deciding to grow your brand offshore. Notably, the country’s rapidly changing demographics, increasingly open business environment, and more consumer spending make it an excellent platform that you can use to catapult your enterprise into an international brand.

Even with the lovely business environment, we must indicate that challenges abound and you can only be sure of growth by understanding them well when registering a company in China. This post will take a closer look at some of these challenges and provide suggestion to overcome them.

Identifying the Best Market

With its high population of more than 1.3-billion people and a large landmass that exceeds that of the US, China can be pretty difficult to identify a good market for your business. If your business targets importing or making goods for the local market, identifying potential opportunities can be an uphill task. This challenge has been complicated by the Chinese administration’s focus on encouraging investors to set up their businesses away from the coastal cities.

To address this challenge, it is important to appreciate that China is not a single homogenous market. For example, there are huge differences between various provinces based on their consumer spending habits, per capita GDP, education levels, and income levels, among others. Therefore, it is important to invest in market research and pinpoint the right niche to target.

You might also want to bring onboard a marketing professional with experience in the Chinese market. A good professional who has successfully helped other investors during company registration in China might come in handy to assist you in identifying the right market and strategies.

The Chinese Policies and Regulations

Another challenge that you will encounter after incorporating your company in China is local policies and regulations. Although China’s trade environment has improved significantly since its entry to the WTO in 2001, a lot of industries are still regulated. For example, foreign companies are discouraged from fields such as energy and telecommunication niches.

To be able to access these lucrative niches, one of the recommended methods is selecting the right business formations, such as a joint venture with local Chinese. Although a joint venture implies that you have to work with the local partner, it will be easy to access the restricted niches. If you prefer to use a wholly foreign-owned enterprise (WFOE), you might have to target only the encouraged areas.

Note that because the Chinese policies and regulations can change regularly, it is also important to review them from time to time to avoid penalties.

Stiff Competition in the Chinese Market

Just like you have identified China as a high-potential market, it is important to appreciate that a lot of investors are also headed there. After registering a business in China, local brands will also be fighting for a market share, and you will need to answer the main question, “How do I outdo the competition?” Well, there are several ways to achieve this:

• Study your competitors to understand their strategies and device ways of outdoing them.
• Adopt an integrated marketing method to reach a bigger market share and build a positive brand.
• Put a lot of effort into product development to ensure you create high-quality products in line with what your targeted market wants.

If you have decided to open a company in China, it is paramount to understand that there are numerous challenges, such as the ones we have listed in this post. Therefore, it is crucial to work on the best way to overcome them. Particularly, you need to bring on board a professional to help you understand the market, interpret the policies, craft good strategies, and hold your hand to success.

 

Whether you’re planning a new retail venture or running a store for years, acquiring new customers is no easy feat. Retailers need to focus on creativity, consistency, and loyalty when acquiring new customers and retaining old ones. If you’re having trouble on this front, numerous strategies can help you.

This article will walk you through some practical retail marketing strategies to acquire new customers and build brand loyalty.

Here, take a look

MEET YOUR CUSTOMERS WHERE THEY ARE

As a retail outlet, it is crucial to be where your customers are. It refers not only to your physical location but also the channels and platforms you rely on for marketing. Even the most creative marketing campaigns are a waste if you don’t meet your customers where they are.

So, before you work on an appealing new slogan or graphic posts, analyze the platforms and channels frequented by your customers. Take time to research the activities, channels, and strategies that encourage customers to visit your retail outlet. It would help if you focused on these platforms.

IN-STORE INITIATIVES

Customers are attracted to aesthetically pleasing retail displays, large signs, and beautiful products staged at the forefront. Consider adding attractive seasonal displays and immersive banners to the storefront to attract passersby.

A great strategy is to place your best product offerings at the forefront for people to admire and step inside. You can attract customers towards colorful and appealing custom gift bags, discounts, and gifts. Seasonal discount codes and loyalty cards are another excellent strategies to win over new customers.

ONLINE LISTING PLATFORMS

Modern-day consumers look for reviews and ratings through online listing platforms, such as Google and Yelp. These two platforms have become highly popular in finding and discovering new businesses across neighborhoods. If your retail business is not on these platforms, it is crucial to adopt this change immediately. Be sure to put up nicely edited and appealing photographs, and write a detailed description. Also, encourage your customers and friends to leave positive reviews to build a credible and favorable image.

DIGITAL MARKETING

Do you have a robust digital marketing strategy in place? Are you running a user-friendly and professional website with a regularly updated blog? To encourage consumers to visit your store, do you have a social media marketing plan?

Digital marketing is no not a luxury; it is a necessity. If you don’t have a strategy in place, don’t be surprised at your inability to acquire new customers. Facebook Ads, SEO rankings, AdWords, and Instagram, play a crucial role in driving in-store traffic. It is essential to build a substantial web presence so you can attract customers to your retail outlet.

WORD OF MOUTH MARKETING

When it comes to visiting retail stores, word of mouth marketing truly works wonders. It is the oldest and yet the most effective form of marketing that is still relevant and powerful. Are your customers recommending your shop to their friends and family? More importantly, are you offering them an incentive to do so?

Cheering existing customers to bring in new customers is the oldest and easiest trick to build a healthy clientele. Consider offering referral discounts and other incentives to encourage customers to recommend your store.

WOWING WITH MERCHANDISE

As opposed to looking towards fancier and costly marketing mediums, start leveraging the assets you already own. Retail stores have numerous resources that can effectively build up your marketing strength.

Wowing your customers with your merchandise and fixtures is the most relevant and robust marketing trick. Display your merchandise in places where it can be easily spotted, encouraging passersby to step inside. Get creative with your product displays and arrangement to make sure the best products capture attention.

Consider setting up some attractive displays on the storefront and outside on the pavement to capture attention. Get creative with seasonal displays and use every occasion to set up a stunning and eye-catching display. Be it Christmas, April’s Fool, Women Day’s, or Valentine’s, use these occasions to fuel up your marketing campaign’s creativity.

Window and curbside areas offer scores of opportunities to acquire new customers. Be sure to make the most out of these areas by creating creative displays of your best products. Creativity works best with regular updates, so be sure to spice things up now and then. Window displays should be changed regularly, especially during busy shopping seasons, such as the holidays.

CONCLUSION

Every retail store is not the same in terms of product offerings and consumer audiences. It is crucial to understand what attracts your audience by conducting marketing research to garner the results you seek. Zero in on the demographics you are targeting, and examine what they like and what appeals to them.

Facebook and Instagram are powerful outlets that should be a part of your digital marketing strategy. Be sure to incentivize new customers by offering first-purchase discounts and special offers.

 

Most businesses have gone digital, and they are competing intensely for the available market. The companies that have come to know the importance of having animations on their video have a marketing tool are seen to have made a significant step. Animations are not way more than just videos and cartoons; they convey a lot of information. Most businesses have understood the significance of having animated videos in their business marketing tools; hence they have grown to experience the benefits. Here are some of the fundamental reasons why you need to have animated videos for your business:

Educating Alongside Entertainment

Mostly the main aim of animations is entertainment. This is the reason why companies have embraced the concept. The firms have taken this idea to educate people while they are being entertained. Most people tend to learn so many things with the help of animated videos since they educate and entertain at the same time. Besides, most people tend to look at something that is appealing to the eye or something bringing fun and not dull. Therefore, including educative information in animations have been seen to be of great help since the info is tending to reach more people.

Help Promote Your Brand

Animations can provide you with a platform where you can promote your brand by including your logo and brand image into the animated videos. Since the video captures the attention of a lot of people, this makes many people aware of your brand. Since there is an excellent interaction with clients, thus improving the trustworthiness of your business, your brand is going to be promoted positively. You need to get yourself the best animation studio in Australia to help you get good work done for marketing your business brand to potential customers.

Increases Your Sales Volume

The animations usually capture the attention of the buyers. They are considered to be the most powerful medium that can influence the decision of the buyers reading or viewing your product. The animated videos help engage your customers and help your customers to understand your products significantly. The animations not only help you boost your brand but also help to convert a viewer into a potential customer. When you can get the required information about a given product or service, you can comfortably purchase the given commodity. This will, in turn, increase your sales.

Helps Promote Your Website

Using animations on your website is considered to be a great idea since googles and SEO usually rank animated videos highly as compared to regular videos. Therefore, using animations on your website is going to enable to be rated highly; hence the website is going to be visible to so many individuals. This is going to draw traffic to your website; thus, it may also end up increasing sales.

Minimizes Time and Money Wastage

The animations minimize time wastage since you are only required to visit the animation studio in Australia for good work done, you provide the information that is to be included in the animated video. You do not need to waste time training your staff member or any other person while making the video. The animation also does not become outdated quickly as compared to real action videos; hence you will end up consuming less money updating thus minimizing wastage.

 

If you’re wanting to attract more customers and create a positive attitude towards your brand, promotional products could be the answer.

When you print your brand logo on a product and gift it to a potential customer, they’re able to engage with your brand on a physical level.

Having a memorable brand experience like this is a great way to get your foot in the door with potential customers as well as deepen the loyalty of existing customers.

What makes custom keyrings one of the best promotional products?

Custom designed keyrings are a popular promotional product for brands in a wide range of industries. And for some really good reasons.

– Repeated visibility

How often do you use your car keys or house keys? For most people the answer is daily! If your brand logo or brand name is on a portable item someone uses daily, it’s going to be seen regularly. The more your brand is seen, the more it’s likely to stick in someone’s mind.

For example, if someone carries a real estate agent’s custom keyring with them every day, the next time they or someone they know needs to engage the services of a real estate agent, who do you think will come to mind first?

– High retention

There are some items in our lives that we change or update regularly. Keyrings are not one of those things. Once a customer puts your custom keyring on their keys, they’ll probably keep using it for a long time, many years even.

The longer someone uses a promotional product such as a keyring, the more they’ll see your brand name and keep you at the front of their mind. High retention promotional products are a great way to increase repeat customers.

– It’s hard to go wrong

Keyrings are no-fuss, practical gifts that most people use. Clients may not like to use certain products because of the way they look or the way they function. But this isn’t often a problem with keyrings.

You want your promotional product to be value adding and useful for your customers. Since keyrings are simple and practical, they’re a crowd pleaser. It’s hard to go wrong with keyrings.

– Easy to customise

For a promotional product to create positive emotions towards your brand, it needs to reflect your brand well. Keyrings are great at achieving accurate brand communication because they’re so easy to customise.

You can appeal to your specific target audience by choosing from materials such as leather, stainless steel or colourful plastics. You can vary the shape and style to best reflect the message you want to put out. You can even add value by including extra features such as bottle openers and carabinas.

– Big gains, little spend

When you compare promotional keyrings to other forms of advertising, they really pack a punch. They’re not expensive to produce, but they’re great at spreading brand awareness and creating a positive brand experience.

The less you have to spend per item, the more you can create. That means keyrings have the potential to reach a wider audience.

Custom keyrings should be part of every car dealership’s marketing strategy

Keyrings are most commonly associated with cars. That’s why it makes sense to give away promotional keyrings for every sale you make at your car dealership.

When your customers receive something free from you, you’re helping create a positive brand experience. Customers are more likely to recommend you to others or engage your services again when they feel connected to your brand.

Keyrings are also a great giveaway item at events and will help you stand out from competitors. When someone has your keyring to take home with them, they’re more likely to remember you and engage your services in the future.

What other industries can benefit from custom keyrings?

It’s not only the automobile industries that can benefit from branded keyrings. Here are some other industries that can benefit from personalised keyrings in Australia:

• Healthcare – Keyrings can help remind potential and existing customers who you are and what you stand for.
• Education – Keyrings make an excellent graduation gift by creating a positive connection with existing students. They’re also a great open day giveaway to encourage people to attend your school, college or university.
• Government – Promotional keyrings are an effective way to share a message with a wide audience.
• Non profit organisations – Keyrings can help you spread awareness about your organisation and develop positive community engagement with your brand.

Top tips for making your custom keyrings stand out from the crowd

Competition is fierce, whatever industry you’re part of. It’s important to make your promotional products stand out and catch the eye of potential and returning customers.

An advantage of promotional keyrings is that they are easy to customise. When you pay attention to the finer details and create something unique, customers are more likely to keep using your product. And the more use it gets, the more your brand name is seen!

Here are some fantastic ideas to help your promotional keyrings stand out from the crowd:

• Impress with shape – if the standard square or round keychains don’t pack enough punch, get a custom shape! For example, a truck shaped keyring for a courier company or a guitar-shaped keyring for a music store.
• Make it float – if your business activities revolve around water activities, why not have your keyring made from soft foam that floats?
• Let there be light – add value to your custom keyring by adding a small torch to it.
• Go sophisticated – just because a keyring is a small item, doesn’t mean it can’t be classy. Choose leather or stainless steel to create an elevated look.
• Make it pop – colour is an excellent way to make your keyring stand out. Create something unique with a PVC custom keyring.
• Au naturale – want to send a message that your brand is environmentally responsible? Create a keyring with wood!
• Double the function – give two gifts in one by adding on an extra feature such as a tape measure, bottle opener or USB.

Whatever industry you’re in, keyrings are the perfect way to create a custom, value-adding gift that presents your brand in the right light.

 

Data-driven culture demands examining and organizing the data with a goal of better serving the customers. To establish a data-driven culture in a company, the Chief Data Officer has to create concrete, measurable metrics. It should link data and analytics initiatives to information, business, and stakeholder value. You need to engage with the stakeholders to secure buy-in and ongoing support in treating data as an asset-and not data as a byproduct.

In this article, the methods to follow the path to build an effective data-driven atmosphere will be highlighted.

Influence your company with a data-driven environment

There are 3 major areas of influence for a data-driven atmosphere. These will be explained with a little briefing to understand better.

1. Identify and communicate the business value of data: Many organizations encounter the problem of mismanagement of their information assets which then leads to missed big business opportunities and undue expense. One must take the charge to check the aspects such as- accuracy, validity, usability, and relevance to key business processes. Moreover, they also have to measure the real impact on business KPIs to better prioritize and support information asset management initiatives. The Chief data officer must act as catalysts in the business model to analyze what could be done to ensure the best outcomes and benefits from the data.

2. Address the cultural change impacts of a data-driven approach: Cultural change is extremely important and that can only be achieved by understanding and realizing the need for change. The Chief Data Officer must also make others realize how to engage with the data. The employees and the CDO itself must be capable enough to generate the best outcomes, with the definitions of business-targeted roles, decisions, and impact on business moments. It could be seen that all the burden is on the shoulders of CDO and that is why others should also learn to maintain a proper data-driven atmosphere.

3. Manage the ethical implications of data and analytics: To work on ethical values is also very important for any organization or a company. There must be a code of conduct framed by the relative person that guides the ethical principles. It is a need to maintain a balance between the benefits of data analytics and the risks they are prone to. The most important thing to consider is to trust your trust expectations.

4. Broad data access: The organizations need to frame a data culture whereby individuals know what data is available. With a broader aspect of data access, the company will be able to provide a more reliant commitment and support to their targeted audience.

These are some of the strings that could be looked up to for assuring a good and professional data-driven environment. You can also consider, https://www.csgsolutions.com/ to create a better understanding on how to maintain such a culture at your workplace.

The bottom line

A data-driven environment is extremely crucial to maintain in a company, regardless of its scale. It allows the audiences or the consumers to take a deep sigh of relief by seeing the best possible outcome.

According to research by the State of independence in America, around 4.8 million independent workers are digital nomads, while 17 million people are aspiring to be digital nomads. Digital nomadism is becoming a common trend as people desire to have freedom of movement as they work. Digital nomadism entails using modern technology to work from hotels, flights, coffee shops through a laptop or a smartphone, from anywhere in the world. However, to be a successful digital nomad, there are factors that you have to put in place. In this article, we will delve more into tips that will make you successful as a digital nomad.

Self- discipline

Self-discipline is mandatory for a digital nomad as there is no direct supervision. You need to stay disciplined and avoid any other activities when you should be sitting on your desk to work. Create a work schedule and be strict about following it. You will be able to work when it is time to and engage in other activities when it is time for that.

Create a proper workspace

Working as a digital nomad at your place of choice is excellent, but it isn’t easy to draw the line between work and everyday life. We will recommend that every time you travel to work, create a workplace. Always work from your workspace and leave once you are done. This way, you will be able to distinguish between work and everyday life.

Invest in proper technology

As a digital nomad, most of the time, you use computers to work. Investing in proper technology is hence not an option if you want to be successful. Otherwise, you will be dealing with frequent tech issues and in the process, waste resources and time. You need to invest in a good computer and take care of it. Install antivirus to protect your computer from malware and ensure that you are using the latest software and operating system to make the most of your experience. For instance, if you are using Mac, install Mac OS Big Sur and follow these steps to speed it up. For example, clean your computer from time to time to get rid of the junk that could be slowing and taking up storage space on your computer. The bottom line is that you need the right computer and devices to help you work from anywhere!

Availability and responsiveness

Working as a digital nomad entails a lot of freedom and flexibility, but that does not mean that you should be only available for your employer and clients at your pleasure. It will help your business and work if you respond and engage your clients on time.

Show your work

When you are working remotely, showcasing your work by being proactive in reporting your achievements will win the trust of your boss or clients. Moreover, always keep in touch with your employer and clients through phone calls or emails. Enquire about their expectation and ask for help if something is unclear. Showing some contributions will ensure that you remain relevant.

Live within your means

A nomadic lifestyle can be expensive as you require cash to cater for your transport, food, and accommodation, etc. If you want to succeed in your business, you have to spare some money to keep you on the road. Invest where you can and do not use all your earnings in the most lavish hotels and travel lines. Well, go for what you can afford.

Wrap up

Being a digital nomad is quite impressive, given the freedom that comes with it. However, to be successful, some effort is required. We hope that our tips will help you enjoy the benefits of working as you travel.

The COVID-19 crisis has no doubt presented a great deal of roadblocks for everyone around the world. It has especially caused big shifts in the world of online entrepreneurship, forcing many companies to reshape their business models.

That being said, it is vital to maintain customer trust in times of uncertainty. Nimrod Santo is an online entrepreneur, direct-marketer, and expert business developer, who has mastered the art of communication when it comes to consumer relationships.

We asked him some questions about the best way to keep a relationship with customers while facing a global pandemic.

What is a common difficulty online entrepreneur often face?

It’s easy to get caught up in the technicalities of online business and forget that in direct- response marketing, it is all about the customer. I advise getting to know your customers before they even start working with you, setting up a fertile foundation for a relationship to blossom.

Can you explain more about how direct marketing can be helpful for businesses struggling right now?

Direct-response marketing is all about tapping into the consumer’s real wants and needs. By adapting a direct-response marketing model, businesses will have a greater understand of the clients they are serving. I talk a lot about this on my website.

What is something that helps you manage making time for customer communication?

I can’t stress enough how important it is to get your priorities in line. I like to keep of schedule of all the things I need to get done. I set aside a certain time for answering customer emails in my schedule that way I know I’ll always get around to it.

Keeping a balanced schedule keeps work enjoyable, everything gets done efficiently, and I have time to travel and surf.

How do you keep loyal customers during the pandemic?

Since direct-response marketing is all about getting your consumers to perform certain actions, such as clicking a link to an ad or signing up for your newsletter. The key to keeping loyal customers is listening to their needs and wants and building a unique, consumable, product just for them.

Loyal customers are so important if you want a flourishing business.

What is something all entrepreneurs should keep in mind during the pandemic to strengthen customer communication?

Don’t be afraid to pursue unique and creative ideas. Right now, everything is so uncertain, so keeping a fresh outlook on how you run your business will get customers excited to work with you and keep them coming back.

Pursuing creative techniques also shows diversity and flexibility, which is important to customers.

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