There is a new trend in the snack packaging industry, and one of the companies leading the way is the ePac flexible packaging company. Flexible packaging, while not exactly new, is gaining popularity for its non-rigid design, and various benefits to consumers and businesses alike. One of the leading reasons for the transition into flexible options is the reduction in a companies carbon footprint. However, there are other significant benefits to choosing a flexible package solution over other more rigid options.
Versatility of Design
One reason to choose flexible packaging is the versatility of design. Companies can choose from a variety of high-quality and high-impact graphics, which can then be wrapped around the container to create a 360-degree branding opportunity. The ability to wrap designs and display high-definition graphics has allowed businesses to ensure that their products stand out on the shelves, especially when placed next to more traditional displays.
Production Turnaround Time
Digital printing flexible packaging is unique to this medium, and that drastically reduces production times. Therefore, the flexibility of this packaging medium allows a business to stay relevant in an on-demand culture because of the rapid availability of printing. For example, production runs on traditional packaging typically require weeks of waiting, but because of digital printing, flexible packages can be made available in a matter of days, increasing opportunities for sales and clients.
Portability and Shelf-Life
While many of the benefits of flexible packaging are geared toward producers, consumers also benefit through the convenience and portability of the products as well as the increased shelf-life. Flexible packaging is designed to be small and manageable, which means it is geared toward consumers with a grab-and-go mentality.
However, beyond that distinct advantage, these packages also create air-tight seals, reducing the risk of oxygen and other contaminants spoiling the contents prematurely. For example, some food items are high-perishable, and any contact with moisture or oxygen will severely diminish usability and freshness. By using high-barrier films and air-tight seals, perishable items actually stay fresher longer. Therefore, flexible packaging is not only designed with corporations in mind. Consumers who purchase products found in these packages will find it easier to sustain the quality of perishable products even after getting them home.
Storage and Transportation
In addition to the design benefits and improved sustainability, flexible packaging improves and reduces corporate deliveries and logistics. The mere nature of these containers means reduced truckloads and storage space. Flexible packages are lighter weight and smaller than their rigid plastic counterparts, meaning that beyond increasing storage and reducing miles, it also reduces the amount of gas used per trip. Flexible packaging is an ideal solution to logistic budgets.
While flexible packaging might not be a new form of packaging, it is gaining in popularity and for several excellent reasons. It improves branding recognition, reduces production time, increases shelf-life and reduces transportation costs, all while improving customer experience. Therefore, if your business is interested in pursuing flexible packaging for your line of products, then contact a local supplier and discuss your options.