When it comes to deciding on marketing and promotional products, today’s businesses are faced with a number of options. And while many companies are choosing to go digital with their promotional efforts, paper is certainly not dead. In fact, handing out physical marketing materials can be immensely beneficial. One promotional product that is still popular is promotional calendars. But why are promotional calendars so great?
They’re practical
While a lot of promotional products are available, not all of them are truly useful. Fortunately, calendars are useful and practical — most people have at least one calendar at home or at their place of work. People look at calendars every day, which can help promote a brand each time the calendar is looked at.
It’s always a good idea to give consumers promotional products they’ll see regularly. Brochures, flyers, and other paper items work fine, but they often get thrown out or shoved into a drawer. But most people will actually hang up a calendar they receive, especially if it’s free. And every month, they’ll see the logo or brand information, furthering the connection they have with the company. And giving people something they can actually use will tell consumers the company cares and is invested in building a relationship.
They’re cost-effective
Staying under budget is often a big concern with marketing materials, particularly when a company is trying to reach a large audience. This is especially true for companies that are smaller or are just getting started. Calendars are reasonably priced. Compared to traditional advertisements, or even digital advertisement placements, calendars are an affordable promotional product.
And if a business is interested in digital marketing, they can pair their digital efforts with a great calendar — having a physical reminder of a brand is always a good idea. For example, a calendar can include important company events and businesses can send an email reminder. This can help expand marketing efforts without going way over budget. And calendars also have a lower cost per advertisement viewing, with calendars being looked at numerous times a day. Overall, calendars are certainly worth the cost.
They’re engaging
One of the best things about using calendars as promotional products is that they keep the audience engaged and connected. Businesses have the opportunity to convey their message however they’d like — which allows them to fully connect with their audience. A company can put whatever it wants on a promotional calendar, whether it’s funny quotes, facts about the business, or cute animals.
Every day, and every new month, consumers will be reminded of the brand that’s represented on the calendar, which is immense exposure. Companies can even take an extra step and include relevant events or dates for their audience, like local events or company events. This way, consumers will be reminded of these things, and the brand, without having to get an email blast or a flyer.
Compared to other types of marketing materials, calendars can also be a lot more personal. Personalized calendars for businesses can be custom-made for the audience. Including images and messages that are related to an audience’s interests will show that the company truly knows its audience will help build a bond between consumers and the brand.
Marketing materials are meant to build a relationship between consumers and a brand, and calendars can help achieve that goal. Choosing calendars as a promotional product can give companies control over the message they’re giving to consumers, stay connected and engaged with their audience, and get a lot of exposure for a low cost. All in all, using promotional calendars can be beneficial for all businesses, big and small.
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