If you have a career or business where sending out direct mail makes sense as a marketing strategy, like for those working in real estate or who own a local business, it’s important that the marketing materials that you make are worth your while and really suit your purpose. However, if you’ve not experienced in this form of marketing and design, you might feel like you’re in way over your head as you try to pull something together.
To assist you in figuring this out, here are three tips for creating marketing materials for direct mail.
Choose The Right Format
The first thing you need to figure out when creating direct mail marketing materials is the exact format that you should be using.
According to Kiely Kuligowski, a contributor to Business News Daily, you can send out postcards, letters, brochures, flyers, and more. What you’ll just want to be sure of is that you pick a format that makes sense for your business. So depending on what it is you do and how you think you can best reach your target, the format you choose will vary. And while kuligowski shares that standard postcards are the most common form or direct mailers that businesses go with, that doesn’t mean that it’s always going to be the best option for you.
Find A Way To Stand Out
Because so many businesses choose to send out direct mailers, and some residents don’t love getting this kind of mail, Inkbot Design and Medium.com recommend that you think outside the box to try to find a way to make your mailers standout.
A few ways you can do this is to include simple items in the packages that you send out, try your hand at 3D packaging, or use actual stamps on whatever direct mail you’re sending out. All of these options will cause the recipient to pause before throwing your item into the garbage. Additionally, the interest you garner from mailing out something a little more interesting could bring you in a lot more business.
Include The Right Information
It’s not only the look of your mailers that you should be concerned with. What’s going to be of the utmost importance to your business is including the right information on your actual mailers. Without this, the whole point of having a mailer could be moot.
According to Steve Milano, a contributor to Chron Small Business, it’s best to include just the pertinent information on your mailer so that it doesn’t look too busy or hard to read. Things like the name of your business, your contact information, and any special offers you’re trying to inform people of or marketing messaging you’re campaigning currently should really be all you include.
If you’re going to start creating direct mailers as part of your business, consider using the tips mentioned above to help you in putting these together.