If you have your own business selling products, one thing that you need to decide is how you’ll be packaging your products.
While this might seem like something that isn’t as important as other aspects of your business, if you don’t put in the right amount of thought to your packaging, you could wind up having a hard time selling your products and getting your slice of the market share. So to help ensure that these issues aren’t ones that you experience, here are three tips for deciding how to package your products.
Think Of It As Brand Marketing
For most business owners, it’s easy to understand that marketing is a big part of your business and can contribute handily to your growth. However, what many people don’t understand is that the packaging that you use for your products is part of this marketing strategy. Really, you should be thinking about your packaging as an extension of your brand and should be giving in the time and attention that it deserves because of this.
To help you move forward with this way of thinking, consider how different types of packaging will reflect on your business. In the event that your business touts being environmentally friendly, you’ll want to make sure that your packaging will support this claim. Or, if you as a business prioritize things like convenience and efficiency, you’ll want to look into packaging like form fill and seal bags that make these principles easy for your customers to embrace as well through the use of your packaging.
Know What’s Expected
If you’re starting from scratch with your packaging, something that can help give you a good jumping off point is to know what your competition is doing.
While you don’t necessarily want to do exactly what your competition is doing with their packaging, you do want to do what’s expected from businesses in your industry. Especially if customers are going to expect for your packaging to look a certain way or achieve a specific purpose, you’ll want to make sure that you follow up on these expectations to the best of your ability.
Find Ways To Be Unique
In addition to creating packaging that will be recognizable within the industry that you’re working in, you also want to find some way to set yourself apart from the competition so that customers are intrigued by what you’re doing and incentivized to purchase your product over others that they may see on the shelves. This can be done by playing with proportions, coloring, cut-outs, and more.
If you’re needing to come up with the packaging for your new product, consider using the tips mentioned above to help you in doing this successfully.