Even though lawyers may not consider themselves customer service representatives, at the end of the day it’s still their job to make a positive impression on their clients. After all, you’re still providing a service, and your client is only going to want to continue the relationship with you if they feel like you’re a good fit.
That’s why making a great first impression on your clients is essential. So, when you invite your clients in for a first consultation, make sure that you do the following things to get things off to a great start.
Present an Attractive Office Space
One of the first things that your clients are going to see is the space that you work in. Make sure that it’s up to par. That means you should have things like pleasant decorations, attractive artwork, beautiful flooring, and of course you should avoid having clutter all over the place.
The key to getting things off on the right foot is showing them that you are a professional and that you’re worth the money that they’re about to pay you. Everyone knows that lawyers don’t come cheap, so make sure that you present an office space that reflects your price tag.
Look Put Together
Other than your office space, your personal appearance also plays a role in the kind of impression you’re going to give. If your hair is disheveled, you have stains on your suit, or you have dirty fingernails, your client is likely going to walk out the door.
Beyond looking like you pay attention to basic hygiene, you should also make sure that you have a friendly appearance. Smile, look approachable and don’t give off an air of the stereotypical cold and calculating lawyer.
Be a Good Listener
If there’s one thing that lawyers are known for, it’s poor communication. They love to talk, and they are not known for being great listeners. However, your client is there for you to help them solve their problem.
The only way you can identify what it is that they hope you to help them with is by listening to their story. Do less talking and more listening during the initial consultation, to get a feel for their overall case. Respond accordingly, and give human responses. The more you come off as a robotic lawyer, the less at ease they’ll feel during the experience.
Don’t Oversell Yourself
It’s important to explain to your client why you’re the right lawyer for the job. However, you shouldn’t go overboard trying to oversell yourself to them. Coming across as too “salesey” can leave a sour taste in their mouths. Be genuine, share your experience, and don’t push it too far. They’ll appreciate your authenticity and straightforward yet honest approach.