Instagram has evolved from a photo sharing app into a successful entertainment platform with outstanding marketing capabilities. As a small business, Instagram is a valuable platform that allows you to actively engage with its ever-growing and vibrant communities while growing your customer base. Here are five Instagram marketing tips for small businesses.
You need a professional and enticing outlook when using Instagram, which is why you need to create a business profile with a captivating bio. While you only have 150 characters to build your pitch, this is all you need to arouse the interest of your target audience. You should keep your bio short and creative if it is to work the magic. This initial phase is critical, and for best results, you can hire social media gurus who provide Instagram growth service to help with the setup and running of your account.
Instagram has redefined the impacts and value of influencer marketing. People with large followings can help to increase your brand’s visibility, reach your ideal audience, acquire high-quality backlinks, build trust, increase your social following, and generate leads and drive sales. As a small business, you should not go for the out-of-budget and A-listed celebrities to help grow your brand. Instead, seek out micro-influencers and industry experts in your niche who will provide you with greater benefits.
The defining strength of your Instagram account lies in the quality of photos and videos you post, as it is a highly visual platform. If you want to increase customer engagement, you will have to step up your photography and videography game. The goal should be to have each picture you post have a lasting impact while clearly showing the value of your brand.
Instagram stories work by allowing you to string together multiple pictures and videos to create a story, which disappears after 24 hours. It is a feature that you can efficiently use to show your creativity as a small business and attract more viewers. Your Instagram stories will appear above the news feed section, making it easier for your followers to know your latest offerings without having to come across your post on their feed. Its slideshow format is a plus as it is appealing to most Instagram users.
You need to keep up with the latest hashtag trends while also creating hashtags that will promote your business. To make the most out of this feature, you should never stop experimenting with different hashtag combinations. Most importantly, it would be best to use hashtags relevant to the photos and videos you have posted. However, avoid overusing hashtags, as this will only make your posts spammy and make your business look desperate, leading to low viewer impact.
You can gain a lot by running a small business Instagram account as this platform is a powerful way of connecting with your customers. Use these tips outlined and watch how it will grow your brand visibility and boost those sales.