The goal of rebranding is to craft a brand new identity that stands out in the sea of competitors and relates well with employees, customers, investors, and the general audience.
There are myriad reasons why businesses choose to rebrand. For example, you might have outgrown your original mission, your brand may not be relevant with changing times, or you want to pivot from a crisis or bring forth a new brand voice.
You can get in touch with companies such as The Now Protocol Branding Agency to help you achieve your rebranding goals.
Here are the five ways to revamp your brand.
Gain an Understanding of Your Mission and Values
Rebranding can be a time, money, and effort-intensive task. It would help to understand the right motivation behind revamping your brand. Analyze what your brand stands for, how it adds value to people’s lives, why your company exists.
Your brand is the extension of your company’s missions and values. You can connect with your target audiences when you can successfully portray your company’s story through brand identity.
Research Your Audience and Competitors
You need to understand the audience, the faces behind the numbers your brand is catering to. Collect and analyze data to see the customer demography that engages with your brand. If potential customers are not buying from you, who else are they buying from?
The answers to such questions help you establish an audience segment. You can then customize your branding and marketing strategies to cater to a specific market.
Create a Unique Brand Identity
The logo, tagline, colour scheme, and typography are elements audiences use to identify and relate to a brand. Therefore, your logo should be simple, impactful, and convey your vision.
If you have built a reputable brand over the years, instead of going for a complete revamp, you could opt for a partial revamp. You could keep elements that work for you that customers know you for and add fresh aspects that help you capture the attention of new customer markets and position your brand for future growth.
You can contact a reputable branding agency to know more about rebranding services.
Stay Consistent Across All Channels
Once you have created a brand identity considering your values, customer expectations, and changing trends, you need to stay consistent across all channels. For example, you have opted for a new colour scheme; this change should reflect in all communication modes like website, social media, email, and business cards.
You can generate brand awareness, but consistency will help boost brand recall among potential customers.
Make it Personal
For 71% of customers, shopping can be frustrating when the entire experience is impersonal. Customers need to know their choices and opinions matter; they should feel like a part of the brand.
With online shopping on the rise, customers today expect personalized experiences. Thus as a brand, you need to convey the right message with the right emotions to attract and retain customers.
Rebranding may seem like a daunting experience, but with customers having choices galore, it is up to businesses to adapt to changing trends. With the proper support from branding agencies, your brand can emerge as a winner at the other end of the rebranding campaign.
