Struggling to reach your target audience? Having issues making an impression on your key results metrics? Or do you have an ambitious goal that you need a bit of help meeting? For local businesses in the United States, there are numerous tools you can leverage to boost sales, increase your weekly impressions, and hit all of your quarterly objectives. Each small business owner should know a handful of ways to up their productivity and brand awareness.
While the use of OKRs has been around for a while, it wasn’t until the last year or so that the OKR method really took off for local businesses. A large number of businesses in the United States rely on OKRs to track key results and ambitious goals. OKR, which stands for objectives and key results, is a strategic plan that works to keep your team members in alignment with your overall business vision.
The OKR process is typically reassessed at the end of the quarter. You can set company OKRs, departmental OKRs, and individual OKRs. When you do this, you choose a set of key results and frequently use weekly check-ins to verify progress. OKRs work on a sliding scale and allow for regular adjustment at the end of the quarter. You can see where company OKRs and OKRs on a personal level are working and where you may need to pivot.
If you need assistance setting up your OKRs and choosing which key results to monitor, you can always turn to OKR software. The OKR process can help you keep a balanced scorecard of progress toward a stretch goal and OKRs even have a financial benefit. If one of your key results is the increase in sales, the financial benefit is fairly obvious. However, if you have a stretch goal that’s focused on streamlining business operations, you may find revenue and income gains through time and money savings. Company OKRs and focused key results have a way of putting your business in a great place, financially speaking.
Want to make a big impression on your chosen customer type? Out of several forms of advertising, billboards remain incredibly popular and effective when trying to reach your target demographics. Billboards are especially effective in larger markets but are known to make a splash in rural areas too as long as you’ve selected a good location. Smaller businesses can also get a big bump in brand awareness by investing in billboard panels. Freeway billboards can be the perfect outdoor advertisement as long as you have a solid concept of your outdoor advertising needs.
Sometimes, the cost of billboards is calculated by zip code, chosen real estate, and the average cost per square foot. Other times, there are fixed specific location rates that a billboard ad company’s sales representatives can tell you. Current availability and contract term length can have an impact on a physical billboard’s pricing too. If, for instance, you’re purchasing billboard real estate in a particular area like Times Square or Los Angeles, you’ll end up paying a premium billboard cost as opposed to a billboard ad in a less populous zip code. Billboard advertising also works if you opt for a digital billboard over a physical billboard though pricing can also be adjusted accordingly for this as well. This will vary from advertiser to advertiser so don’t be afraid to shop around for the best billboard advertising cost to make the biggest impression with the most effective cost.
Whether you’re looking at key results and OKRs ore considering purchasing a physical billboard or digital billboard, there are plenty of ways to improve your impression upon various demographics and give your business that added bump in sales. Don’t be afraid to experiment to see what works best for you.