Digital advertising agencies in Australia continue recording rapid growth with a current market size of $2billion. These agencies offer marketing and brand promotion for various Australian organizations. Most businesses often benefit from high-quality video production and digital marketing programs for lead generation to boost their online presence.
However, each company has a different marketing strategy. You may opt to use an Australian-based LinkedIn marketing agency to get high-quality articles to attract a solid customer base, while another company may settle for corporate videos.
Today, most brands incorporate video into their digital marketing strategy due to technological advances. Most people globally own smart devices with stable Internet connections. Therefore, using videos to market products and services attracts a positive response from potential customers. With the upsurge of social media networks, brands are now reaping massive returns from video marketing.
Below are reasons to integrate video into your marketing strategy.
- Customers Prefer Video
According to numerous statistics, more people prefer watching videos from various brands. Customers feel connected to a particular company if they watch a corporate video, unlike a print advert. Today, small businesses can create videos and post on YouTube, LinkedIn, Instagram, Facebook, Twitter, and other social media platforms. Video is the new normal, and corporate brands are embracing the convenience and benefits of digital marketing.
- Videos Are Captivating
It does not matter the type of video you may want to create – explainer, animation, or raw footage; you can never go wrong with video marketing. It is captivating and captures the attention of prospective clients. Brands can convey great stories using videos and enjoy high video view rates within a short time. Thus, corporate brands and small businesses need to identify an appropriate style to connect the company to their target audience.
- Adds Value
Most business owners think that creating videos is costly. Inversely, it is affordable as long as you strive to get value for your money. Ensure that the content is relevant, clear, and suits the target audience.
You must develop a unique style that allows people to identify with your brand easily. Also, make short series that keep the customers guessing for new content. Afterwards, you can release another short video after a while. However, avoid cheap production because it might adversely affect your brand quality.
- Influencer Partnership
With the advent of social media popularity, influencers started attracting a huge number of followers. Many brands today opt to ride on influencers’ wave in paid partnerships. The influencer promotes the brand for a certain period at a fee. Therefore, select an influencer who can provide authentic endorsement through relevant content. Companies that partner with the right influencer get valuable responses from customers.
Marketing strategists use different approaches to advertise and promote brands. Today, most businesses and large corporations are in taking advantage of digital marketing. Hence, they incorporate video marketing to grow their brands. Unleash the potential power of your business and enjoy high profits in return using corporate videos on LinkedIn.
