Websites are a great way to promote and scale any business, online. For example, an online retail store is likely to earn higher returns on investment. There are no store maintenance costs and other dead investments involved.
Besides, we’ve witnessed what online growth looks like- during the 2020 global pandemic. People that never wished to take their business online, have successfully garnered a lot of revenue during the lockdown.
But, that’s not why you are here. You wish to know; how creating a personal website can help your business.
Well, worry not. We’re here to help you. Keep reading and by the end of this article, you’d be able to justify building your own personal website. And hopefully, reap profitable benefits from it too.
Managing Your Portfolio In One Place
Think of it this way- you’re searching for an angel investor for your startup. You know a few names but you need to sort the ones that are more likely to invest in your business.
Ideally, you’d be exploring their portfolio to access this information. And having to do so by going through their Twitter handles and Linkedin profile could be a backbreaking task. But, what if we tell you there’s an easy way? For example, this Adam Ferrari News article from Yahoo gives a credible source of information about the entrepreneur. Well, you can just go through your investors’ personal website to access all the information about them. It would make all your efforts less cumbersome.
Well, that’s the power of building a personal website.
Your Peers Can Find You Easily
Of course, as a business owner, you’d need to do everything that could help your company grow. From effective marketing to successful lead generation, your every step should aid generate more revenue for your business.
By having a personal website, you can accomplish the same. To put this into perspective, let’s take another example.
Your personal website has links to your business site and thus helps with its SEO. As the SEO for your personal website improves, so does your business site. And it needs no mention that improved SEO also brings in more sales for your business.
Also Helps With Brand Awareness
Like already mentioned, personal websites can help with improving the SEO of your website. But, more than it, your personal website can also help create more awareness about your brand.
To put this into perspective, your readers would constantly engage with your brand’s activities and updates. They’ll be more likely to recommend a brand to their friends and family, than the one they are not familiar with.
If you’re lucky, media coverage for your personal website can also help your brand grow in reputation. And it is not uncommon to witness journalistic pieces about philanthropists and entrepreneurs.
Clearly, personal websites have a lot to offer than what the name suggests. They are not merely a tool to share your portfolio but can also help with your business growth. So, if you’re thinking of creating one, then we suggest don’t delay. Get done with it, and you’ll surely enjoy the benefits down the line.