Analytics is the future of business. Everybody should be using statistics and numbers to make their business decisions. Artificial intelligence and computer software are becoming more advanced by the year, so it’s important to evolve with the technology.

We know it’s much more comfortable to stick to technology and methods that you know and understand. That being said, if you’re not using modern analytics, your competition is and that’ll give them a major advantage over you.

Fortunately, there are entrepreneurs like Christopher de Diego out there who are more than willing to help get you back up to speed on modern marketing techniques. Christopher de Diego is a professional speaker, marketing analytics consultant, and SaaS expert.

He is one of the leading professionals in the marketing industry and has substantial knowledge of marketing analytics, and he was willing to answer a few of our questions about this growing technology.

Should every business get in on marketing analytics, or is it reserved for big multi-billion-dollar companies?

Analytics are more accessible than ever thanks to modern technology and companies like Google. They are very affordable and well worth the investment.

In my opinion, every business should be using analytics, whether the business is a chain or if it is a drop shop ran by one individual. Analytics are truly invaluable since they make sure that every marketing strategy you invest in will be hitting your target audience and reaching people that will want to buy your product.

Why are marketing analytics so important?

Like I said before they’re important because they help you understand and reach your target audience. They are extremely sophisticated in the modern world.

Utilizing marketing analytics will make sure that your ads reach the right people, on the right site, at the right time. The algorithms are so advanced, and with the help of the right manager, they can exponentially increase a business’s customer base and profit.

Should someone create a product first and then check out analytics to see who to market to? Or should they check out analytics and then create the product?

Well if you’re able to make the choice, I’ll always say to check the stats first then make the product based on what they say. However, that’s not always an option, and if you already have a product that’s fine.

Analytics are still going to help you sell that product. If you’re trying to sell that product to 100 random people, maybe only 10 will buy it. With analytics, you can try to sell that product to 50 people, 40 of them will buy it, and then the other 10 people might come back and purchase it later.

Are there any less obvious places where analytics can help out? Other than just figuring out who to market towards?

Sure, one place companies are experimenting with them right now is in their customer support departments. While it’s not exactly marketing, having good customer support is crucial to retaining customers and keeping a good reputation.

How can companies get started with marketing analytics? Is it difficult?

Well, first off there are a lot of analytics services available for websites. Google Analytics, AWS has analytics available for sites hosted on their platform, there are WordPress plugins, the list goes on and on.

Any of these tools will be a great way for businesses to get started. After that, I’d definitely recommend a marketing or analytics consultant, and then you can look into marketing analytics software that might work for your business.

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