You already know that marketing is a vital part of running a business. Putting your brand out there is the only way to generate revenue. Marketing helps in amplifying your brand identity if you properly execute it. There’s no denying that marketing is more important than ever. That’s true, especially in the age of the internet where a lot of competitions are present.
Speaking of marketing, some brands and products are easy to market. That’s because their presence is out there. Examples of these products are those that can be seen easily. These are big water bottles, appliances, or even big toys. On the other hand, some products are too small to be noticed immediately. Examples are nail polish, pimple patches, tracking devices, and more. Some business owners find it hard to make them noticeable. That’s when problems with marketing occur.
So how do you effectively shine the spotlight on tiny products like these? Here are practical ways to market these little products to boost visibility.
If you have a website for your little products, you’re displaying them there. It’s essential since that’s how you want your products to be represented. One way to present your products beautifully is through photography. Taking photos of products may be easy. That’s if you don’t consider the marketing aspect of your brand campaign. You should hire someone who’s an expert on advertisement photography. This is important because these professionals know how to make your product stand out. You need that, especially if you’re marketing small products. These photographers know how to shoot tiny products and highlight their existence. The magic of photography lies in the skills and expertise of the photographer. If you don’t know anything about taking photos for ads, you need to hire a professional.
Bolder Yet Simple Labels
One way for people to notice your tiny products is by using bold labels. Bigger fonts and strong design choices can make a difference. See how Stabilo Boss keeps it simple? They just put the brand name on their highlighters, logo, and the word “original.”
Another example is skincare essentials. Oleia oil for acne has its brand name in a bold design. The design makes the brand name more visible than anything else on the label. Labels are always important when it comes to product exposure. If you’re selling small products, you have to make the labels noticeable. That’s one way to be successful in marketing them.
When the product itself is too small to be paid attention to, why not divert the attention to the packaging? Some products are small, but their packaging is eye-catching. If you’ve seen what Apple did with their smartwatches lineup, you’d understand how important packaging is. Apple Watch is a tiny product. But the tech giant decided to develop a packaging design that’s significantly larger than the watch itself.
Understandably, the product includes the watch’s straps. But they could have just rolled them around the watch so that they could have a smaller packaging. However, Apple went against the grain and put all these tiny products in big packaging. You can already tell that the Apple Watch is expensive by the packaging and presentation. You can emulate this technique. Do it by putting your product inside extravagant packaging. You have to make sure that you’re not compromising production costs because of these packaging designs.
Social Media Exposure
With almost 300 million active users in the United States, social media is potent. This is why business owners and marketers flock to different social media platforms to show their products. If you’re selling small products, social media is the best way to amplify your products’ presence.
Run ad campaigns that highlight your product design. Give your brand name lots of exposure when you’re showing it on social media. This way, you can introduce your brand identity to the world faster.
When your product is tiny, don’t miss the opportunity to give out free samples. Tiny products are the easiest to give out as freebies. They’re too small, and people won’t think twice about getting the free samples. That’s because your product is tiny and can fit in their pockets. This is also an easy way to market your product to people.
Tiny products can still make a big impact. That’s possible if you know how to market them to consumers properly. Follow the tips above so you can amplify the presence of your little product. Get them the significant exposure that they deserve.