In 2018-19, there was a significant increase in the number of Australian businesses by 2.7%. Most of these businesses use custom gear as their promotional tool to market their products. Every company aims to flourish and generate sales opportunities through promotional campaigns. Custom-printed products leave a favourable impact on the business when the promotions are carried out successfully.
According to Business.gov.au, promotions and advertising are a must to create awareness, educate the audience, communicate information, create demand, and enhance sales. But these activities must adhere to the standards of ACCC. The consumers must not be misled, and no faulty products must be promoted.
Here are five things that matter when buying custom items for promotions.
Ability to Boost Brand Recognition
Any promotional product must have the power to enhance brand recall or brand recognition. The logo, images, or tagline position must be in such a fashion that will trigger the user to recall the brand’s name.
The best examples of brand recognition are Apple’s iconic logo, Mcdonald’s logo (M), Nike’s Tick Mark logo, Audi’s interlocked rings logo, etc. All these logos can make you recall the brand’s name wherever you see them.
Help in Increasing the Scope of Exposure
There are many products in the market to help in promoting the brand. The primary goal of these promotional products is to increase the visibility of your brand.
The more you carry out promotional campaigns, the greater will be the scope of exposure. It has a substantial psychological impact on users. The more they feel your brand’s presence, the more often they will look for your products.
Quality of the Promotional Good is Equivalent to the Company’s Brand Image
The quality of any custom gear must not be sub-standard. The higher the quality of your promotional product, the better will be your brand’s image. Some of the regular promotional products used these days are reusable custom water bottles, custom pop sockets & phone wallets, custom audio devices, custom T-shirts, custom printed tote bags, etc.
The quality of each promotional product you choose must comply with the ACCC standards. Do not forget these products carry your logo; hence, your brand image may get soiled if the quality is inferior.
Should Work as Business Cards
Many promotional products work like business cards to potential customers. Statistics suggest that when first-time buyers use the products, they can easily recall their names when asked.
The idea behind distributing promotional products is to get the customers back to buy your products. It should leave a favourable impact on the consumer’s mind and make them buy your brand’s products.
Must be Cost-effective
Promotion should be a part of your lead generation, but it should not overburden you with excessive expenditure. Any promotional product you choose must fit in your budget. Most of the promotional products are bought in bulk; hence, there is a significant cost reduction.
But the overall cost must not go beyond the authorised amount. Also, when you make an analysis report on promotional activities conducted, there should be the right amount of lead generation.
