Your company’s logo serves as a visual advertisement for your brand. It can elevate your organization’s popularity and enhance the sense of loyalty among customers. It can also do wonders for brand awareness and recognition. Being synonymous with your services, people easily recall your business by glancing at the logo. If you already have one, you can refurbish it to generate better marketing results. Try to make your logo unique, eye-catching, and leave imprints on the audience’s mind. Choosing the right color theme, typography, and artistic embellishments can give you a long-lasting logo. Here are certain qualities and essential features you must incorporate in the logo design.
CREATING A LOGO:
Your brand logo represents the nature and professionalism of your company. Emblazoned on corporate essentials, it can become a useful marketing tool. By using negative space efficiently, your company can create a powerful means of communication. Your logo needs to possess these qualities:
Colors have unique psychology and sentimental connotations. Different pigments evoke different feelings and emotions. The color of your logo must align with the personality of your brand. Some 84% of customers admit that color is the primary reason why they purchased a product. Colors can have different meanings in diverse cultures. For instance, green means nature in NZ but death in South America. Also, don’t use bright colors and create a logo that looks good in grayscale too.
The typography of your logo also represents the nature of the business you run. For instance, a professional company using Cosmic Sans seems comical. The font will become identical to your corporate identity. It’s ideal to use one font and don’t go beyond two. The font must not look amateurish. Try to use serifs for a professional brand. Hand-written fonts can appear less professional but friendlier. You can hide a shape/symbol in the font too.
The purpose of creating a logo is to make it appear distinctive. That’s why you need to come up with an original idea for your brand signature. You can distribute logo-emblazoned stationery and branded office supplies to ensure substantial marketing boosts. If your logo fades in compared to your rival’s, you probably need to revitalize your graphic designing. Avoid downloading free templates available online. Bring an out-of-the-box idea to create an appealing and eye-catching logo.
Your brand mustn’t look outdated with its logo. The symbol must show your company as a modern, relevant, fashionable, and contemporary brand, and watch out for constantly-changing trends to maintain an evergreen logo. Smart designers know what’s hot in the market and what’s gotten cold. That’s why your logo must be capable of adapting to recent trends without losing its true spirit. The key feature of modern graphic designing is the art of simplicity and minimalism.
Size matters in professional logo designing. And you need to have multiple variations of your company’s logo. So, it can appear on heavy billboards as well as in an in-app advertisement. Keep it small and simple to increase its recognizability. Just look at how Nike and Apple have made their symbols marketable with minimalism. Remember to declutter when you’re designing your brand signature. Don’t try to communicate everything with your logo. Keep its message to-the-point.
ESSENTIALS TO CREATE AN EFFECTIVE LOGO
A logo must be relevant to the services you’re providing and have the capacity to change without losing its spirit. Here we are about to present the essentials of an effective logo:
Build a logo that becomes memorable. Make people unable to shake off the picture of your brand signature just by looking at it once. This memory creates a connection between your company and its consumers. Consider how the McDonald’s logo has become synonymous with an elite eating experience. Know that people are quick to remember shapes. But they’re even faster to memorize a logo’s color scheme. So, the design needs the right balance between its visual and textual features.
We’ve talked about conforming to the current fads and fashion. But sometimes, the logo becomes a trend on its own. Consider Coca-Cola‘s iconic wordmark. Pepsi is an excellent example of brand evolution. Each version takes some elements from the previous one, making the brand nearly eternal and unforgettable. Your logo will need redesigning in the future. So, make the basic features of your symbol iconic. Always try to be unique to make your logo appear to be distinctive.
The log must be flexible and usable in versatile positions. For instance, you can create a logo that can have a vertical and horizontal version simultaneously. The logos should be capable of modifications without losing their essential body. You can look at different examples by DC Comics. This logo can represent the tonal diversity of its massive library of superheroes. Here are some beneficial tips to ensure the versatility of your logo design.
We’ve mentioned how different colors trigger different responses in people’s imagination. Make your logos relevant to your target audience. For instance, if your company sells children’s toys, use bright color schemes. But avoid these colors if you’re running a professional law firm. Similarly, if this is a tech company, use thin and angular fonts. Soft and cursive characters are ideal for a brand that works in jewelry. Symbols can act as concise versions of your logo, so choose them cleverly.
Conclusively, your logo doesn’t need to be just OK. It must be a perfect artwork, a divine combination of business promotion and graphic designing. Your logo must consume all its potential to become professional and unmistakably gorgeous. Don’t just create a font from scratch; learn what makes characters look extraordinary. Graphic designers must be familiar with the color theory to push too many colors in the logo. Only a flawless execution makes logos effective.
Brand recognition plays a vital role in bolstering your company’s popularity. Focus on compelling people’s minds to remember you as a brand. Successful marketing campaigns don’t let the public forget about your organization. An essential element of such a drive is the company logo. A logo doesn’t (directly) sell your merchandise, but it identifies by serving as the symbolic representation of your company. Your symbol must help the consumer connect with your brand. Paul Rand believed that what a logo stood for was more significant than the perceived way. A great logo consists of an excellent concept executed like art. Create a sign that frankly reflects the essence of your brand.