The COVID-19 crisis has no doubt presented a great deal of roadblocks for everyone around the world. It has especially caused big shifts in the world of online entrepreneurship, forcing many companies to reshape their business models.
That being said, it is vital to maintain customer trust in times of uncertainty. Nimrod Santo is an online entrepreneur, direct-marketer, and expert business developer, who has mastered the art of communication when it comes to consumer relationships.
We asked him some questions about the best way to keep a relationship with customers while facing a global pandemic.
What is a common difficulty online entrepreneur often face?
It’s easy to get caught up in the technicalities of online business and forget that in direct- response marketing, it is all about the customer. I advise getting to know your customers before they even start working with you, setting up a fertile foundation for a relationship to blossom.
Can you explain more about how direct marketing can be helpful for businesses struggling right now?
Direct-response marketing is all about tapping into the consumer’s real wants and needs. By adapting a direct-response marketing model, businesses will have a greater understand of the clients they are serving. I talk a lot about this on my website.
What is something that helps you manage making time for customer communication?
I can’t stress enough how important it is to get your priorities in line. I like to keep of schedule of all the things I need to get done. I set aside a certain time for answering customer emails in my schedule that way I know I’ll always get around to it.
Keeping a balanced schedule keeps work enjoyable, everything gets done efficiently, and I have time to travel and surf.
How do you keep loyal customers during the pandemic?
Since direct-response marketing is all about getting your consumers to perform certain actions, such as clicking a link to an ad or signing up for your newsletter. The key to keeping loyal customers is listening to their needs and wants and building a unique, consumable, product just for them.
Loyal customers are so important if you want a flourishing business.
What is something all entrepreneurs should keep in mind during the pandemic to strengthen customer communication?
Don’t be afraid to pursue unique and creative ideas. Right now, everything is so uncertain, so keeping a fresh outlook on how you run your business will get customers excited to work with you and keep them coming back.
Pursuing creative techniques also shows diversity and flexibility, which is important to customers.
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