Many moms who stay at home to take care of their children are using their spare time to earn money and build a career in entrepreneurship.
During the pandemic, many working moms had to leave the workforce. The demand for childcare as schools across the country closed became too overwhelming that women had no choice but to put their careers on pause. No one knows when these working moms will go back to work, but many of them have already expressed interest in finding an additional source of income. In fact, according to a survey, 62 percent of moms want to become entrepreneurs.
Mompreneurs is the moniker used to describe moms who are also entrepreneurs. There are many businesses that women can start from the comforts of their own home while juggling childcare as well as housework. One that many are venturing into is creating their own cosmetics brand.
It’s a dream for many women to introduce their own cosmetics line. There are women who are making this dream a reality. However, the competition in the cosmetics market is fierce. How can homemade brands stand out? Here are some tips on how moms can make their cosmetics brands stand out.
Keep Ingredients Safe
Investing in organic ingredients is a sound business decision as every woman wants products that are safe for her skin and body. Choosing natural and safe ingredients will ensure the safety and health of customers.
Once you start creating your own cosmetic products, people will notice that they’re different from those offered by big commercial companies. There is a huge market for products that don’t have harmful chemicals that are often found in cosmetics products that can be purchased from drugstore shelves. Creating a distinctive product is the first step to capturing potential customers’ attention.
Boost Social Media Presence
Social media is where people share their experiences and people do take social media seriously. It’s not enough that you’re selling your products to friends and family on Facebook. You need to reach out to more potential customers, and social media can help you with that.
Start by creating official social media pages for your brand. It should be separate and different from your own social media accounts where you post photos of yourself and your family. Business pages should only be about the product, how it’s created, what its ingredients are, and what it can offer consumers.
Creating hype on social media is easy. You need to use relevant hashtags, publish relevant content, and follow/engage with relevant people. Reach out to local social media influencers – it doesn’t matter if they only have a few thousand followers – to try out your products or sponsor a post.
Create Eye-Catching Ads
Your ads will need to be attention-grabbing. You’ll need to create ads that are compelling enough to make your target audience want your product.
You can use photos of attractive models on your cosmetic products on social media, on advertisements, or on flyers. You have a wide variety of choices when it comes to picking the right model for your brand advertisement. Choose if you want to have regular people or hire models for promotions. However, you should hire commercial photographer services to make your product look polished, trustworthy, and professional.
Use Promotions and Gifts to Your Advantage
As a means to get more people excited about your products, you can give them away for free. Create giveaways and hold contests where the prize is one of your products. This will help you generate buzz around your brand while building loyal fans at the same time.
When you’re just starting out, you’ll need to do whatever it takes in order to get your product in front of potential customers. You can partner with complementary businesses or offer discounts when purchasing multiple items.
Get Relevant Approvals and Certifications
Homemade cosmetics products can be dangerous because they haven’t been undergone testing and quality control. So, getting approval and certification from relevant organizations and agencies will ensure customers that your products are safe to use.
It’s the additional step to making your brand legitimate.
Homemade cosmetics businesses are gaining steam as more women prefer to use beauty products that are safe for their skin and body. Creating your own product won’t be the toughest part of making a homemade business work. You still have to work hard to set yourself apart in the market and gain a loyal customer base. However, it can be done. Many mom entrepreneurs have, in the past, launched their own businesses and succeeded. Yours could be next.