One of the most effective ways to improve your business’ engagement with your customers and to increase your sales, is to make a few key changes to your business in-store atmosphere.
To discover a few psychology based hacks, which will help you increase your engagement with your customers, simply continue reading to learn how to use specific mental triggers, to prompt your customers to purchase items or services from your business. As listed below are a few psychology backed business tips which have been compiled by Immedia.
If you commit to selling a limited supply of each item, your customers will be far more likely to purchase your items. As if customers believe that items are scarce and that they may miss out on purchasing an item that they have their eye on, they’ll make a quick purchase. Alternatively, you may want to keep the bulk of your stock in your store room and to place less than 10 units of each item on your shelves.
Play specific playlists at different points in the day:
In order to encourage your customers to shop, compile and play different playlists and different points of the idea, to appeal to the different groups of customers who’ll visit your store, throughout the day. It’s also well worth advertising certain products over your audio system, in order to trigger individuals to purchase your chosen products. In a recent report the business Superdrug reported that they sold 24% of each item that they advertised over their in-store radio channel station.
Use in store demonstrations to your advantage:
Customers are far more likely to purchase items, if they can see them in action. So it’s a smart idea to use plenty of in store demonstrations, to highlight some of your business’ most innovative products to your customers.
Give your customers small gifts to encourage brand loyalty:
If you give your regular customers inexpensive, complimentary items, they’ll be far more likely to increase the amount of money which they spend with your company. You may be interested to read that during a recent survey of waiters, researchers found that waiters who gave their clients a free mint at the end of their meal would end up receiving on average a 3% higher tip, than their peers.
Don’t be afraid of having rivals:
Companies who have rivals such as Apple and Samsung and Pepsi and Coca-Cola, establish loyal fan bases by perpetuating the myth that their products have been designed for a specific sub-section of consumers. Who believe in their business’ brands and values. So don’t be afraid of putting your business head to head, against your rivals. As by doing so, you’ll help your business build a loyal fan base.
So if one of your current goals for your business is to increase your business’ engagement with your customer base, it’s well worth using some of the proven psychological tactics which are listed above.