Social Media companies in Dubai offer countless different marketing strategies you can use to promote your business or brand using Social Media. All those strategies have a few things in common, such as:
• Creating top-quality content that offers real value to your target audience,
• Implementing Social Media marketing calendar,
• Using creative campaigns to improve engagement rate on your Social Media profiles.
However, building a marketing funnel that should warm-up and eventually convert your potential customers into buyers is quite demanding and requires much knowledge. You can always opt for a DIY approach, but If you are not a marketing professional, we advise you to employ one of the best Social Media companies in Dubai to help you with your funnel.
But, let’s start with the basics.
You Need Carefully Planned SM Funnel
What is an SMM Funnel?
You can think of an SMM (Social Media Marketing) funnel as a road your clients travel through. Their travel begins once they become aware of your product or service and continue until the moment they buy something and become your customers. A successful Social Media marketing funnel should do a bit more, though. It ends with a customer’s recommendation of your product or service, therefore improving your brand awareness.
In case you are wondering how Social Media can help with your marketing funnel in the UAE, here is the answer.
Every successful business in the UAE has a strong online presence on Social Media. By taking advantage of that presence, they use Social Media posts within various stages of their funnel to organically (free of charge) guide their target audience along the “funnel road.”
In most cases, a successful Social Media funnel consists of 5 phases, and we will elaborate on each of those now.
5 Social Media Funnel Phases
1. Improving Your Brand’s Awareness
Improving your brand’s awareness starts with identifying problems your target audience is facing. Once you offer them something (advice, product, service, etc.) that can help them overcome their problems, the word about your brand will start to spread.
At this phase, you are not looking to make a sale. You are looking to offer valuable information and support. This information should offer that much value that potential customers would want to learn more about your brand.
But how do I make valuable content? – you might ask.
It’s quite simple.
Offer your target audience answers they are looking for in the form of guides, blogs, videos, webinars, Social Media posts, etc. If your budget can sustain paid marketing, go for it. Paid advertising allows you to target the audience who might be looking for what you have to offer to solve their problems.
The bottom line is, offer valuable content, and you will build trust and awareness over time with ease.
2. A Potential Customer is Considering to Purchase Your Product or Service
At this stage of your funnel, a potential customer is considering whether to buy from you or your competitors. This is when potential customers will do detailed research on why your product or service is better than other available options.
During this phase, you should offer your audience information focused on the product or service you offer. According to Social Media companies in Dubai, retargeting users who visit your website or interact with your content is the most efficient method at this stage.
3. It is Time for Conversion
It is time for conversion
If you have successfully completed previous phases, it is time for conversions. Your potential customers should have everything they need to know to make a purchase.
It is recommended to gently nudge your audience to take action and buy your product or service as approximately 67% of buyers eagerly engage with various purchase incentives such as free shipping, new customer discount, etc.
It would help if you used paid advertising to target users who have engaged with your content at this stage of the funnel for maximum results.
4. Nurture Relationships With Your Customers
Many business owners in Dubai make a rookie mistake of ending their funnel once a customer makes a purchase. Don’t you want a base of happy and returning customers who will have a higher lifetime value?
So, make Social Media content that is focused on your current customers to make them feel a part of your brand, and they will happily make more purchases.
5. Turn Customers into Your Biggest Fans
The final phase of the funnel should be turning your loyal customers into your biggest fans. Having them spread the word about your brand will significantly improve your brand’s awareness for free.
You can achieve this by introducing different incentives that will encourage them to share their story or feedback with their loved ones. After all, potential customers you gain organically will more easily convert.
Social Media funnels are an essential part of every successful marketing strategy nowadays. Incorporate the five steps we have mentioned above, or hire one of Social Media companies in Dubai to help you, and you will see a significant ROI in no time.