If you place a flyer next to a flashy internet advertisement or a massive billboard, it may look deceptively inconspicuous. But in reality, direct mail advertising such as flyers and brochures are very effective indeed. A large number of people worldwide give considerable attention to promotional mail addressed to them, with many of them even being influenced by it.
Consider flyer distribution companies like https://www.oppizi.com/ with overseas subsidiaries in addition to their main branch to truly understand how popular this form of advertising is.
Direct mail advertising is practical and very effective for local businesses, large or small, to reach their target market. But how can they make use of this tool’s full potential? Consider the following to know how.
- Outlining goals effectively
The first thing a company owner should do when planning a leaflet campaign is establish what he/she wants it to achieve. Only then can they proceed further. For instance: is the aim to launch a new product or service? If yes, then the strategy should be planned likewise. You cannot have an ordinary flyer announce a new product. It must incorporate fresh elements that speak directly to the buyers’ tastes and sentiments.
- Target market research
Research shows that offline marketing channels such as direct mails will survive despite technological advancements now and in the future. With that in mind, marketers should invest more time and resources studying target markets and buying trends. They need to know what demographic of people will be more likely to purchase the products they sell, where to find them, and the type of places they frequent daily.
In other words, they need to build a strong consumer profile. Information of this kind can help them distribute leaflets strategically so that a large number of their target market has access to it.
- Quality and CTA
No business should ever compromise on the quality of paper or content in flyers and leaflet advertisements. It can make a massive difference because consumers notice these details. For example, a new customer will be more likely to read a well-designed and cleverly structured leaflet over one that does not look appealing.
Similarly, you must include a powerful Call to Action element in the leaflet to encourage your target to act upon the information. For instance, you could have a link to your website, an email address or office phone number, or even discount coupon codes, among other things. This boosts the authenticity of your brochure and will encourage more people to respond positively.
- Time factor
It is not true that you need to run a leaflet campaign all year round for it to be successful. You can take advantage of an upcoming local event or festival to make it work. For instance, you could plan and distribute your flyers during Mother’s Day as more people will notice offers and discounts during this time. Or, you could open a new store around the same time and use flyers to advertise products, discounts, and other service details. This way, families out to celebrate the event may well end up visiting your store.
If you’re consistent with your leaflet quality and distribution discipline, your business could reap the benefits of this type of advertising for a long time.