Direct mail retargeting is the ultimate solution for boosting your sales and turning visitors into customers. If you’re reading this, chances are you’ve tried all other options of increasing your sales and website traffic, but still, your sales and traffic are low. Fortunately, this article provides you with the final answer to your problem.
Read on to see the importance of direct mail retargeting in improving your business funnel flow and boosting your sales.
Why Direct Mail Retargeting?
Direct mail retargeting revolves around targeting your products and services towards individuals who have visited your website before and shown interest. In other terms, it’s getting back to visitors who’ve interacted with your products or services before through direct mail.
Way back before the advent of adblockers, annoying pop-ups were the favorite options for retargeting clients. But now, with the presence of ad banners, direct mail retargeting has picked traction in that sector, given that the digital market is congested. Regardless of being the ultimate solution, there are a couple of reasons; it’s still the best option over an array of others. So, read on to verse yourself with the importance of this vital marketing strategy.
Puts Focus on Your Brand
With the advent of technology and its inevitable advancement, most businesses, especially eCommerce, have opted for digital solutions for marketing. These solutions include pop up ads, sponsored social media posts, emails, et al. This choice of advertising has left the conventional direct mail targeting decongested, and now you can directly reach your client through the mail with less to no competition.
Sending a direct mail to your client means they’ll interact with your brand at a personal level with zero interruption from other ads. If your target audience previously interacted with your product or service before, then the chances of opting back to your brand are high. As a matter of fact, statistically, the median ROI (Return of investment) of direct mail is more than the ROI of online displays by 13%.
No Digital Competition
The cluttered digital space offers minimal chances of survival for regular businesses as the marketing competition is so stiff. Everywhere you click or surf online is filled with pixel ads, cookies, and email promotions. And to make it worse for competitors, programmers created ad blocks to enhance user experience. So, users can easily turn off ads by incorporating ad-blocks and chances of your ad being a victim are high.
With this congestion and with almost everyone shifting their attention to digital marketing, direct mail ends up being the standout option. No competition, so it won’t seem like a bother to your target audience when you send that direct mail.
Builds Trust
Psychologically, customers value physical objects over virtual objects. This finding means that engaging your target audience through direct mail creates a lasting mental impression. And chances of your clients giving feedback are as high as 60%.
Besides, with the increase in data privacy issues, most clients freak out when they interact with online ads. This issue makes digital marketing a less trusted option by clients.
Improves the Quality of your Website Traffic
Unlike online retargeting, where clients have to redirect to another link, which can be annoying. Direct mail means your audience will have to type your website URL manually. The effort put when manually typing your website’s URL translates to high interactivity with your content.
Statistically, 78% of clients that interacted with websites through direct mail ended up opting for the content on that website, whether it’s through purchasing a product or a service.
Makes you Easily Noticeable
As said earlier, the competition is stiff and the chances of your ad or email getting ignored are high. Matters of fact, most users ignore email promotions frequently. But with direct mail, it’ll hang around in your targeted audiences’ house and the chances of them interacting with it are still viable.
In short, direct mail gives your offer a longer shelf life than email retargeting or other digital marketing options.
Direct mail is the sure way to interact with your visitors and clients, further improving your sales and traffic. Reputable companies like Early Express are there to offer your business this service and give it a fresh lease of life.
