The technological age has granted us brand new inventions and system interfaces that we could not even have dreamed of back in the day. Digital promotions have become easier than ever with complex algorithms disseminating ads to high traction websites and videos sponsored by various companies. But to think that print ads have fallen to their digital heir is an overestimation of how digital ads seem effective at first glance. For example, folded leaflet printing is still popular with establishments and companies because it’s a good move to have a tangible and physical copy in your demographics’ hands to introduce them to what a brand or a product is really about. Here are a few more truths that prove that print advertising is far from dead.
Accessibility over convenience
If your business needs flyers printing for promotional purposes, it will be considerably more expensive compared to maintaining an advertisement online. Not only are the mediums different in terms of design, the effectiveness of ads online has dwindled to an extent. Subscriptions or memberships to certain websites actually give you the option to remove advertisements to access their website. Not only that, but multiple versions of freeware allow you to avoid seeing advertisements such as pop-up ads in videos and links. The issue with having an advanced method of disseminating information is an equally simple method of saying no to that information. Think about this – when was the last time you actually clicked on an ad online?
Ads on the Internet usually work in this process: A website/company/product is promoted by another website/company, which is hosted by another website/company, and the process goes on until you’re stuck in the doldrums of the Internet’s ad-hole. In theory, it appears as if there’s no way your ad won’t reach potential customers. But what you should consider is the fact that not all people who access the Internet are catered to by your product. The benefit of having print material to disseminate is being able to strategically send out flyers in locations where you know they will be able to reach your target audience. If you’re selling furniture or other services, the mall, busy entrances, and many more are easy places to promote your business.
Advertising without the computer screen
Flyers work a lot like calling cards. And as you can already surmise, calling cards are not only integral to setting up and spreading a business, they are also print material that can easily be passed on and shared with your peers. Instead of relying on the web’s world-wide reach, sometimes going the traditional way of networking in person proves to be the more efficient and complete way of promotion. Nothing beats a good one-on-one or a small group conversation, especially as an entrepreneur, over a webpage in terms of representing your brand.