Even if you have unique products at low prices, you won’t get any customers if nobody knows your store exists.
That said, you can attract more visitors – and generate more sales – by following these ten tips on how to improve Shopify SEO for better organic traffic:
Tip #1: Follow a Good Site Structure
A good site structure will make your store more understandable to search engine crawlers. Apart from boosting Shopify SEO, it can make user navigation a breeze as well.
The first thing to do is to organize your shop by creating a collection page. This option is under Products > Collections. There’s also an automatic option, which is useful if your store carries a lot of items.
It’s also important to create a product page by clicking Products > All Products > Add product. Don’t forget to add this product to your newly made collection page.
Tip #2: Improve Site Speed
Page speed is a major determinant when it comes to SEO for Shopify.
That said, you can keep your website performing swiftly by choosing a fast-loading theme. Remember to compress your images and avoid going gaga when installing apps. Too much of these could cloud your system, and as such, could make your website slower than usual.
Tip #3: Research the Best Keywords
After fixing the structure, it’s time to head straight to keyword research.
The free method of doing this is to look up words and phrases related to your business. You can check the high-ranking pages to see what title tags they use.
But if you want better results, then you need to use tools such as Ahrefs’ Keywords Explorer. It can help you generate the best keywords that bring the most organic traffic. With these data, you can pick the best ones to use for your content pages and blogs.
Tip #4: Make Your Titles, URLs, and Meta-Descriptions SEO-Friendly
Now that you have your keywords, you can use them to optimize your product and category pages. It’s as simple as adding these keywords to your URLs, meta-descriptions, and title tags.
What’s great about Shopify is that it allows you to do this easily. All you need to do is go to the “Edit website SEO” selection and start typing.
Remember to make each aspect unique, brief, and descriptive as search engines favor such content.
Tip #5: Create Unique Descriptions
Writing a unique product description is essential for any shop owner. Not only will this help attract more customers, but it can improve Shopify SEO as well. That’s because it gives search engines a general idea of your page.
Should you stick with the manufacturer’s description, you’re more likely to get flagged for plagiarism. This is not good, as this can further pull you down in search engine rankings.
Tip #6: Use Alt Text for Your Photos
Apart from your text, images can also generate traffic from search engines. You can take advantage of this feature by adding alt text to your photos. This tells Google what your picture is all about.
To modify your image’s alt text, click the “Edit alt text” option after you upload the photo. Avoid keyword stuffing when you do this, as the goal here is to make the alt text informative.
Tip #7: Remove Duplicate Content
Your Shopify store has two domains indexed: your custom domain and the MyShopify version. Unfortunately, this can lead to duplicate content.
While Shopify automatically redirects traffic to your store’s primary domain, it’s best to be cautious. Make sure to check the option Online Store > Domains to see if it says, “Traffic from all your domains redirects to this primary domain.” If it doesn’t, click “Enable redirection.”
Tip #8: Do Some Link Building
The more backlinks you have, the better your Shopify SEO rankings will be.
You can do this by finding websites that link to your competitors, as there’s a chance they will provide a link back to your page.
You can also ask your manufacturer, supplier, and even influencers to share a link to your store.
Tip #9: Write Captivating Blog Posts
Starting a blog is one of the best ways to improve your Shopify SEO rank. This provides informational content that may appeal to your client’s buying journey.
It also allows you to create internal links that can keep your buyers well within the website. With the use of the right keyword, you can use this area to promote your products.
To start your Shopify blogging journey, go to Blog Posts > Create a New Post > Create a New Blog.
Tip #10: Use Schema Mark-Up
Schema mark-up provides Google with details about the product. When displayed in the results, it can generate more organic traffic.
It’s not that hard to do either, as all you need is to fill out the pertinent details, including price, inventory, and quantity.
Improving Shopify SEO is the best way to get interested buyers into your store. With these ten tips, you can enjoy higher sales and amass more revenue.
