Startup Financing Challenges and How to Overcome Them
It feels pretty good to come up with a unique business plan which could actually work. The problem is that once you’ve had the idea and created the plan you need to obtain the finance to help the business get off the ground. Unfortunately this is when many people can run into problems.
However, before you can even start funding finance you do need to decide where your company is to be based. This doesn’t have to be the country you live in. In fact many people choose to start their business in the US. You do need to make this decision before you start chasing finance; it can make a difference to your finance provider.
You can then overcome these financing challenges:
The Right Investor
It can be very difficult to find the right person or firm to invest in your business. The first step needs to be self funding. After this you’ll need to get yourself in front of the right people.
To do this you need to look at what investors are investing and who they are investing in. This will ensure you are only approaching companies that are actually investing in business like yours and at the same stage of development as yours.
You’ll then need to check the requirements; every company will have their own format for you to abide by when requesting funds.
By researching this first you finance requests can be more targeted and more likely to be successful.
Networking
A great way to get small funding is through networking. You’ll be surprised at how much funds are available through unusual sources. But, the only way to find these funds is by networking. This can be difficult if you’re trying to get a business started; especially if you’re still working in your regular job.
Time is one of the biggest barriers but you’ll find the easiest way to make new contacts is by talking to people you already know; they can put you in contact with other people and the size of your network will expand quicker than you realize.
A Lack Of Goals
If you don’t have a business plan or an idea of what your goals are then it is very difficult to convince someone else to invest in your business. Having a concrete goal allows you to explore all the available finance options.
In addition the business plan will show that you are dedicated to your start-up and this will confirm to investors that you are serious and potentially worth the risk.
You’ll also know how much funds you need to borrow.
Spending
Getting funding is not the only finance challenge you’ll face. In fact many businesses struggle more with spending once they have the funding. Once you start your business there will be an array of extra demands that you haven’t prepared for.
It can be tempting to spend more money than you’ve budgeted for simply because you’ve got the funding. However, you’ve created a budget for a reason and you need to stick to this. If you don’t there is a good chance that you won’t have funds available when you really need them.
Getting over financial obstacles means making a plan and sticking to it.