Gone are the days when businesses paid little attention to their packing boxes. Package boxes then were made with merely cardboard paper and tape. Today, having a creative custom box will give a good first impression about a business to customers. It is no surprise that many brands have custom packaging included in their marketing strategy.
Custom packaging is the process of creating a unique packet or cover for a product. This package creates a consistent identity for brands and helps them attract new customers. It also helps in solving many shipping problems by protecting products from damage.
If you own a brand, having a custom package strategy is important. Thanks to newer technology like the printer, there are different custom package designs available for every business. You get to choose the one that suits your brand best.
There are package solutions that are dedicated to assisting you with these designs. You can easily find their customized package boxes designs online. You tell them what you want and they create a custom box according to your requests. If you need recommendations on reputable designers to work with, you can visit customboxworks.com for assistance.
Things to Consider When Creating a Custom Box Design
Here are some factors to keep in mind when creating a custom package:
The whole idea of packaging is to improve your brand’s identity. Without having an identity, your business is just a faceless company that sells something. To fully utilize the strategy of having a customized box, here are a few questions to ask yourself:
- What message will the package design convey about my business?
- Would it be playful or sophisticated?
- Do my customers prefer something high-end or modern? Or do they like vintage?
Figuring out what is best for your brand will lay a good foundation for your package design process. For other ways to carve a niche for your brand, check here.
Your Products and Customers
Another important factor to keep in mind when creating a custom box design is what you sell. Whatever design you choose must fit your product industry. It must also protect the products during shipping.
The design of the box must be able to contain your merchandise. If you deal with cosmetic products, a compact custom box will do. But if you sell heavy-duty merchandise like kitchen supplies, you will need a larger package.
Next, you need to put your customers into consideration. Who are your target customers? Are they young or old people? Are they socially conscious? You need to let your packaging reflect the lifestyle of your target consumers.
Some customers are more inclined to take pictures of a product if the package box is attractive. It is very necessary to keep your product and its buyers in mind when creating customized boxes.
Your brand’s logo is an important design element to consider. This logo is what sets your business apart from its competitors. A creative logo helps to create awareness for your brand. Having it on your package box is a good way to advertise your business to others. This logo can be directly printed on the package or placed on it as a sticker or stamp. You can also read up other articles explaining the importance of logo in branding for more explanation.
Some Custom Box Designs You Can Choose From
The following are some creative box designs your brand will love:
Protective Egg Package
If you are into agricultural products like eggs, you will love this box. This creative box has a roof-like custom covering at its top and provides an opening for air to enter into the package. What is more, they are eco-friendly and recyclable.
A Fancy Fitness Shopping Bag
Imagine a package bag that can serve other versatile purposes. This is what this custom package aims to accomplish. This fancy bag has a handle that perfectly fits the design of an athlete with a skipping rope. If you sell fitness products, this is the custom design for you.
Custom packaging allows you to choose different creative ideas. Foldable umbrella design is one of such creativity. This umbrella resembles a cabbage and can be folded to mimic the layers of that vegetable. This unique design is appealing to customers and will surely get your mind blown.
If you own a restaurant, imagine if your sushi package comes with chopsticks as a handle. This is not only creative but practical. Your customers will appreciate such innovative design.
Portable Dog Food Boxes
These dog boxes come in portable sizes. It has a handle for easy carrying. It is also easy to open in such a way that the package is not torn open. Having a creative package like this will attract dog lovers to buy your product.
Creative Peanut Bag
Critical creative thinking is a vital skill in custom packaging. A double bag for peanuts is very practical. You do not have to put the debris in the same opening as fresh peanuts. You get to dispose it in the second bag. This design is simple yet very appealing.
How Custom Box Designs Help Your Brand
The following are ways in which these box designs help:
It Offers a Good First Impression
In business, first impressions matter. This is why businesses need to work on the notion others have about their products. The package box is the first place to start from. These boxes are the first thing that customers see when they get a product. Even without unboxing, they already have a positive impression about what is inside. If you would like to create your own custom boxes and you need assistance, you can check here: https://www.youtube.com/watch?v=Y4oii26S3mQ
It Helps Your Business Stand Out
The truth is that there will be other brands selling similar products. Each brand must have a distinct identity that sets them apart from each other. An attractive custom box can help your product stand out among its competitors. If they still use standard or stock packaging, customers will be drawn to your product. This can lead to higher sales and increased brand awareness.
One of the reasons why many businesses are taking customized packaging seriously is because of the unboxing trend on social media. People post videos of them opening a package and get many views from other people. Of course, no one would like to share videos of them opening a bland box. So having a creative package is important if you want such free advert on social media.
It Serves as Protection
No customer will be happy to have a product they ordered showing up broken. Although all packaging can offer protection, custom packaging offers more protection. These boxes are not prone to damage during shipping or delivery. It rather keeps the product safe and secure. For other ways to protect products during shipping, you can read this article.
To create a unique custom box design, you need to invest your time and resources. These efforts will surely be rewarded as custom packaging is a good marketing strategy that your brand will greatly benefit from.