Whatever industry you are involved in, promotional products can be a great source to build brand awareness and attract customers. 87% of customers remember a brand that gives away promotional gifts, and custom printed mugs can be the best options. On average, a mug is used around 2000 times, which means that a customised promotional mug gives exposure to your business 2000 times.
Click here to find some of the best mug options and know how they make a great marketing tool for your business.
Give Value to Your Customers:
Advertisements that you put up on newspapers, hoardings, and billboards are obtrusive and flashy. But when you give a promotional gift to your customers, they receive an experience that they will never forget. They will use a good quality nice-looking promotional mug to enjoy their beverage several times a day. Therefore, you give your customers something that they will value, which will build trust among your audience, and they will appreciate your business.
Business owners can give away gifts before starting a conversation, event, or negotiation. Recipients often see it as a positive gesture that makes a suitable environment for the rest of the business. If you are trying to convince your customers or clients for something, you won’t have a hard time getting a positive response.
When a customer receives a promotional gift from you, they stay interested in your brand for a long time. They won’t even mind sharing their phone number or email address in exchange for the gift.
Improved Customer Loyalty:
People tend to remember your brand if they receive a promotional gift from you and a large percentage of them agree to deal with you again. A well-made custom printed mug not only helps in retaining customers but also in gaining new ones.
Increased Marketing Reach:
Useful promotional gifts like custom printed mugs can be a great way to reach out to your audience. They make perfect conditions to bring customers in a receptive position. Gifts distributed at the right time can complete the desired impact.
According to a PPAI survey, while more than 65% turn away from online ads and TV commercials, only 20% of consumers turn down a gift received from the same company. When you give promotional gifts to your visitors, you don’t ask them to make a purchase or spend their money on anything. So, your promotional message has more chances of reaching its audience.
Boost Brand Recognition:
When you hand over a gift like a mug to your customers, they never forget your brand name. Since they use your mug gift to enjoy their hot chocolate, tea, or coffee, they feel invested in your company and get exposed to your branding each time. Attractive, good quality mugs also make great topics for conversations.
If you want a perfect company that can create high-quality custom printed mugs for your brand promotion, then check online to see the available items and suggest changes to make them your own. Just make sure that the things that you choose are high in quality and make nice-looking attractive freebies to give away.