Promotional items are key to achieving the profitability of a business. They are perfect for attracting new clients, rewarding loyalty of current customers, increasing brand awareness, and offering a stable and unified image of a company.
A customer who receives a gift from a company feels valued by it: it is a way to build loyalty. In addition, word of mouth remains the most useful strategy. The most likely thing is that the client speaks well of the company that gave the gift. That is, brand awareness is increased, and it is possible to attract new customers through this form of marketing.
On the other hand, a company that has personalised uniforms, personalised writing materials and stationery, offers a strong and stable external image. It offers a coherent “corporate image”.
Here are just three promotional gifts that you should consider using for your business:
Personalised agendas
Personalised agendas are not just an accessory in which you can note important contact numbers or information. They are much more.
This promotional gift is especially useful but, in addition, it is very accessible for a company. It is an economic and practical gift that is always welcome.
On the other hand, one of the greatest advantages of personalised agendas is that they are not a static object. They usually travel where the owner goes. It is a perfect way for a company’s logo to impact third parties and, in this way, increase brand awareness.
Personalised pens
Personalised pens are a classic, but they are useful and functional. Customising this promotional item is a way to send a message.
One of the biggest advantages of personalised pens is their ability to adapt to a large number of situations, regardless of the client’s profile. That is, it is a gift that will be well received by any type of company or individual because it is always necessary.
On the other hand, it is a way of awakening interest on the part of the client. When making a gift, the receiver feels flattered, so (in many cases) they will want to “return the favour”.
Personalised bags and backpacks
Personalised bags and backpacks can be considered a mobile advertising item. Your company logo will travel wherever your personalised promotional items travel. Of course, it is not the same as an item which travels stored in a suitcase or bag, as a personalized bag or backpack travels in full view of everyone.
Like the bags of clothing stores, electronics stores, etc., the personalised backpack will extend brand awareness wherever it travels, as it is visible at all times.
Promotional merchandise is perfect for increasing the brand awareness of a company, to retain existing customers and attract new ones, but not all promotional items are adapted to any company. In many cases, the choice of the ideal item can be the catapult to achieve certain business objectives.
