If you own or run a funeral home, you know that it is a bit different than running any other type of business. Although a funeral is something that most people will eventually need at some point in their life, it is not always something that is comfortable to think or talk about. When people come to you, it is usually one of the worst times of their life.
Remembering this and approaching everything within your business with compassion is important, and this includes advertising. When marketing your funeral home, you should try to be as tasteful as possible.
Here are 3 tips to help you with that.
Be Careful What You Portray On Camera
If you decide to place ads such as commercials on television or Instagram where there will be photos or video, be mindful about what you choose to portray. For example, it could be triggering for someone who is grieving a loved one to see photos or video footage of dead bodies or even just caskets.
Instead try to focus on the good things about your business such as the fact that you will be able to handle everything, taking stress off of the family. In ads you can portray something like this by showing actors who are acting as the family of someone who has been lost, showing that they are grateful to you for helping during their time of need.
Avoid Talking About Costs
When marketing your funeral home, it’s a good idea to avoid bringing up any costs associated with funerals. Even if you believe that your prices are the best prices out there, you don’t need to let people know that in your ads because it’s not necessarily appropriate to do so.
Focus instead on advertising how compassionate your business is and how much you care about helping people when they need to plan a funeral, and wait to talk about costs. They are having a bad day already if they are seeing your ads and choose to contact you, so prices are probably one of the last things they are thinking about.
Bring it up once you meet with them if they ask, but not through your advertisements prior to even meeting face to face.
Take The Focus Off Of Death
Although it may be true that your entire industry revolves around death, it may actually work in your favor to take the focus off of death in your marketing campaigns and focus on something more lighthearted. If you can think of a way to tie this lighter content in to make it relate to your funeral home, people will appreciate that and will remember you when they are in need of your services.
Running a funeral home isn’t easy, especially when it comes to deciding how to properly market your business, but hopefully these tips help!