The fitness industry is one of the most profitable in the United States, and influencers are gaining more and more importance within the online health community. As a fitness influencer, you can promote a healthy lifestyle and general wellness by showcasing your routine and promoting high-quality products that can help your followers achieve their fitness goals. Becoming an influencer isn’t just about looking a certain way or being the most in-shape, you want to have a relatable personality and a brand that people identify with. If you’re looking to establish yourself as a presence in the online fitness community, here are some basic tips for getting started.
1. Find a niche.
Fitness means a lot of different things to different people. There are a variety of physical activities, diets, and products that people can use, and the most successful influencers usually focus on becoming known for something specific. Instead of exercise, focus on yoga or aerobics or marathon running. Figure out what you can share that other people can’t. You want to start to be seen as an authority so people will want to partner with you, and having an area of expertise is an important part of that.
2. Define your brand.
How you engage with your followers is the most important part of being an influencer. Everyone has a different persona that they use for their online presence and deciding what you want yours to be is crucial. Whether you want to be a drill sergeant or make people laugh, having a unique personality and way of communicating is the only way to stand out in a crowded digital space. Talk to friends about what they think your most interesting qualities are or what words they use to describe you if you’re not sure where to start.
3. Share your favorites.
Figuring out what products to share is a big part of presenting yourself as an authority. You don’t want to direct people to scams or anything that might be harmful to them. If you’re looking to discuss supplements, look for supplements with all-natural ingredients and positive reviews from customers. Calerie, for example, uses natural antioxidants like catechins and compounds like nicotinamide mononucleotide to boost your body’s NAD levels. Increased NAD production is associated with skeletal muscle growth, bone health, improved digestive function, weight management, and many other beneficial effects. It’s important that you do your research and understand what you’re promoting so you can be confident in sharing it with your followers.
4. Tell a story.
Don’t just post generic photos or advertisements. People want to be engaged and entertained. Why do you want to do this? What do you have to say to people? Share your reasons for having the passion for fitness that you have. Show off your favorite hobbies and explain how you got interested in them. Instead of just repeating what products do, try them and tell people about your experiences so that your posts are genuine. People want to know you and want to be able to trust that your voice is authentic.
5. Build your audience.
Once you’ve got a handle on how to create content and have a consistent tone and style in mind, you can start building your audience. Reaching out to other influencers in the sphere you want to be in for collaborations, or even just for advice, can be a great place to start. You’ll get natural growth and engagement by posting on popular hashtags. If you’re serious about becoming an influencer though, you might want professional help. Even if your primary platform isn’t Facebook, you should look into hiring a Facebook ad consultant to help you create short ads that fit your tone and brand. Talking to an expert can help you understand the market and how to attract the demographic you’re targeting.
It’s getting more difficult to stand out online with so many people vying for attention, but if you’re smart, you can create a niche for yourself in the online fitness world. Becoming a fitness influencer takes more than just posting photos on Instagram, though. You need to focus on becoming an authority in a specific area, and using your personal story to draw in followers and partner with brands will get you there.