Everywhere you look, there seems to be a new business making waves these days. It may leave you wondering what you’re doing wrong and what they’re doing right. Yet, while it’s tempting to think that they must have some lucky star over their head—and you must not have the same fortune—the truth is that their success usually comes down to something much more practical.
The most successful businesses don’t rely on magical luck. They have adopted smart strategies and are disciplined in their habits. Whether you’re running a new startup or freelancing, the same secrets apply. Here’s what successful businesses do that you can try out yourself.
They Are Efficient
Successful businesses know that time is money. They know how important it is to be efficient, whether it’s unloading freight or handling customer inquiries— every step of the way must be smooth and efficient to ensure you’re getting the most out of your time. Otherwise, it’s easy to find yourself racing the clock, with frustrated customers and late orders.
They Stick to What Works
Successful businesses don’t just sell products or services while winging it as they go—they have a mission. They know what works, and they stick to it because they understand there’s no need to reinvent the wheel. They’re committed to their vision and prioritize what it is they do best. While they may innovate or try things a different way once in a while, they stick to their core vision and don’t stray from the path.
They Focus on Customers
You’ll find time and time again that the most successful businesses are the ones that are obsessed with their customers. That’s right—obsessed. Jeff Bezos famously said that you have to be obsessed with your customers if you hope to succeed. This couldn’t be more true, as he has built an empire off of making sure customers aren’t just pleased, but that his employees go above and beyond to deliver a positive customer experience.
Whether it’s replying quickly or thoughtful packaging, going the extra mile can make customers feel great, and this will dissuade them from going to the competition. Remember, people might forget what you said, or even what they bought from you, but they’ll never forget how you made them feel. This is the secret of the psychology of success.
They Stay Adaptable
The smartest businesses are the ones that know how to weather the storm. They don’t waste time when things seem to be going wrong—they pivot as the circumstances change. Markets shift, trends change, and what worked yesterday might not necessarily work tomorrow. That’s why the best businesses are the ones that know how to change course when it’s time.