Runway walks are exciting and bring something unique to the apparel industry’s table every single time. It’s a very entertaining yet impactful way to showcase the product your company sells. Nonetheless, organizing a fashion show is easier said than done.
With every event, you need to step up the game and come up with unique ideas that set trends for the competitors. Not to mention, it becomes the talk of the town.
Yes! One of the highlights of the event is the product. However, there are several other elements that are equally important as the product. Keep in mind that:
“It takes more than good clothes to host a successful fashion show.”
Therefore, you need to pay attention to every single detail of the event. Having said that, let’s look at some details that’ll help you host a successful fashion show.
- Venue Of The Show
First things first, you need to select a fantastic and spacious venue to host the show. As you need lights, music, and cameras, you need to ensure that the venue has a good sound system and enough room for everybody to walk freely and set up everything. Generally, the auditorium and performing art centers can fulfill these requirements easily.
Also, you need to pay attention to the interiors of the venue. Everything should work well with the theme of the event. Or, you can rent an open space and decorate it accordingly. In addition to this, there should be a good parking space. If you can’t find parking space, you can consider hiring a valet service. It’ll ensure that the guests and attendees don’t feel any kind of inconvenience.
- Concept Of The Event
Another thing that you must pay attention to is the concept/theme of the event. The theme should be out of the box. However, it should fit perfectly with the product (clothes, accessories, or shoes). For instance, if you are showcasing a winter collection for mothers, you can go with a grocery store theme. Likewise, for kids’ shoes, you can go with a space theme.
The best way to select the event theme is to gather your whole team and brainstorm all the ideas. Weird or not, you should consider every idea and choose the one that will leave everybody awestruck.
Nonetheless, make sure that your concept has a message, as it will give you more media and public attention.
- Personable Models
After deciding the theme, you need to select the models. Remember that while selecting the models, you don’t have to stick with the stereotypical model figure. Instead, go for variety; it will make the event more attractive.
It is essential to do this in the beginning. It’ll ensure that the model is available on the day of the event. Also, you can hire extra models to avoid any last-minute trouble. After selecting the model, get the dresses fit to avoid any uncertain situation.
Note: If you are a small business owner, you can contact the school or university students to volunteer.
- Security Of The Guests
The next and one of the crucial things that you need to focus on is the security and safety of your guests. For that, you need to hire an event security team who can ensure that everything goes on smoothly. They will help manage all the entry and exit points and monitor the crowd, which will also offer you as well as all the attendees peace of mind.
Believe it or not, but how strong the venue’s security is and how safe the guest feels will have a big impact on how successful your event is. So, you need to ensure that security at the event and the location are foolproof.
- Engaging Atmosphere
Once the venue, theme, model, and security are decided, you need to pay attention to the event’s atmosphere. Obviously, you’d want the event to be phenomenal. To achieve that, you need to set up lights, music, and decoration. Also, make sure that your guests feel comfortable.
Nonetheless, there are a few things that you need to be careful about. For instance, the music must match the theme of the event. It’ll help elevate the whole show. Additionally, you need to check the setup of lights when the models are walking. Lights should be used in such a way that they highlight the model and the product. To make sure everything fits perfectly, you should arrange practice sessions.
- Use Of Technology
You can also use technology to enhance the show for the guests. Use big screens on both sides of the runway so that the attendees can view the product clearly. Use camera angles wisely to highlight the clothes, jewelry, and shoes of the models. If you want, you can also start a live stream of the event on social media. Or create an online chat room for virtual guests.
Not to forget, you can use the highlights of the show for social media marketing. It’ll help engage more audiences with the brand and might also elevate the sales.
- Gifts For Attendees And Afterparty
After the event comes to an end, you should give some gifts to the attendees. It is vital to make them feel special. If your hospitality is good, they would like to attend the future event of the company. You can give them goodie bags which include skin or hair care products. Or you can go for a wine bottle. The choice of the gift depends upon your creativity and budget.
In case you don’t want to give something, you can host an afterparty instead. Please make sure the food and drinks are good, and your guests enjoy them. It’ll be an excellent opportunity to improve the connection between the company and the guests.
To sum it all up!
The apparel industry is one of the growing and constantly changing industries. It offers you an opportunity to tap into the creative side and flourish your business. All the things mentioned above will help grab the attention of guests and media, thus surely making your event a success. Just remember that you need to pay maximum attention to creativity and security. Rest everything will automatically fall into place.