SEO management surrounds two important factors: Increasing ROI for efficient spending and building solid Google ranking for keywords that convert users into new clients.Your company’s marketing strategy surely includes search engine optimization (SEO) and creating multiple online channels for increasing traffic. Creating an effective SEO strategy that utilizes every available company resource can be key to internet success and more online sales. Google ranks sites that follow best SEO practices and web pages that clearly solve a consumer search query. How can you get your site at the top of search results?
Here are 10 commonly overlooked SEO tricks to land higher SEO rankings.
1) Site Speed
Speed is critical. Customers will abandon shopping carts on slow websites and with more web users searching via cell phones or other hand-held devices, page speed is more important than ever.In fact, Google considers site speed to be so important that they created a website for testing speed and suggestion ways to increase that speed. Although nobody but Google officially knows, it is believed that that the loading speed of a website is one of the may factors that Google uses to rank webpages. Make sure that your hosting provider offers you the fasted website speed.
Check out Googles PageSpeed Insights to see how your site performs.
Hosting a secure website is important to your customers and to Google alike. Upgrading your site to HTTPS, hypertext transfer protocol secure, ensures that the data that is transferred between a website and a web browser are encrypted.
Websites that have HTTPS have a padlock icon on the web browser. Sites that have not been upgraded have a red warning that this site is not secure. Customers want to make sure that their private and financial information is protected. HTTPS assures them that you care about their privacy and security.
3) Optimize Mobile
Over half of all searches are on a mobile device. Make sure your site has been upgraded to responsive design. This makes viewing your site easier for mobile users. The simpler the design, the easier it is for mobile users to successfully use your site and make a purchase.
Keeping visitors on your site for longer will help improve your SEO and your overall traffic. How do you achieve this? Creating quality content keeps visitors engaged. Web content includes a cornucopia of media including blogposts and video. Google tracks how long users stay on your site. The worst scenario is when a web user clicks from Google to a website and then immediately returns back to Google to keep searching. That tells Google that a web-user did not find what they wanted, their search query was not fulfilled and if this happens often, Google will drop the site in ranking and replace it with one users spent more time engaging with.
5) User Experience
User experience (UX) gives thought to the entire customer experience. This includes your site’s web design, site speed, security and quality content. Google rewards sites with good UX. Updated sites that are professional-looking and represent an organization as an expert in their field typically have highreturns.
6) Quality Content
Quality content demonstrates your authority on your business. Creating content with information from experts in your field and detailed posts that offer users solid advice to solve problems or answer questions are rewarded by both search engines and readers. Google especially likes sites that create longer, in-depth content that can answer questions with facts, data and in a detailed manner. Use sources to strengthen view-points and to prove the validity of the content.
7) Social Media
Social media is not just about communicating with customers. Social media helps your SEO. Businesses that share their content through social media are rewarded with additional traffic and, often, better Google ranking.
8) Long Tail Keywords
Long tail keywords are more detailed and descriptive which returns more focused results to web searchers. This specificity helps potential customers find exactly what they are searching for. Most web searches start broad and then become more focused until a searcher finds the targeted product or service. Optimizing web pages for longtail searches helps Google identify what your business provides and aids in creating a business entity. A good SEO agency makes use of broad and longtail keywords to optimize user experience and conversion rates.
9) Optimized Content
Being featured in Google’s Featured Snippets should be a goal. Answering questions in your content and creating an FAQ can help your site be featured. How do you know what customers are looking for? Look at customer questions on your social media channels or look at Google for the frequently searched on section of a results page. Include those specific questions and include a very specific answer to the question.
Half of all web searches include video. The second largest search engine is YouTube, also owned by Google. The need for quality video content is only going to become greater as technology increases and download speeds continue to get faster. Creating a video collection that outlines products or services is key to using multiple marketing channels to reach a broader range of potential clients.
Tag this video content with appropriate keywords. This includes branded keywords and descriptive keywords and always load up the description of your video with ample content.