If your business has a website (and it really should have a website), you’ll hear a lot about how it’s important to optimize your site for search engines.
Perhaps your company paid a consultant to audit how your website performs in various search engine rankings, and they left you a list of things to change or update, but you don’t know where to start. Oftentimes, taking action is the hardest part of a daunting project like a website redesign or large-scale SEO (search engine optimization) campaign.
That’s why it might be a good idea to speak with a backlink building expert to see what they can do for you. Combining experience, value, and efficiency, there are lots of reasons you may want to hire a professional to handle your link building strategies. Here are just three.
They increase your traffic
If the biggest challenge of increasing your ranking in search engine results (i.e. how high you show up in Google or Bing results) is keeping track of what factors affect your ranking, don’t worry. SEO experts stay on top of the latest trends so you don’t have to, and can make sure that traffic continues to flow to your website by increasing your company’s page authority with backlinks (i.e. links to your website from other websites).
Put simply, “page authority” refers to the overall repute your website has; the more another source or website links to yours, the higher your page authority will be. A backlink expert can help you manage robust backlink campaigns and can analyze your site to identify areas to strengthen your ranking through keywords that fit your niche.
The result is a holistic traffic funnel that takes advantage of page authority rankings to get your company on the first page of search results and boost your traffic in the process.
They increase your profits
Enlisting an expert with your backlink building campaign helps your business’ bottom line in a variety of ways. For starters, your business will earn more money as a result of more traffic, but that’s just the tip of the iceberg.
For example, have you ever thought about how much time and money it’s costing you to try to learn and manage your own SEO campaigns? When you hire an expert, you save money just by outsourcing the job to another professional. This means that you and your employees can focus on tasks and projects far more central to your company’s day-to-day operations than running a link building campaign.
Best of all, hiring an expert mitigates the risk of trying to learn and execute your own campaign by avoiding rookie mistakes that could wind up being costly setbacks in the overall health of your business.
They help you broaden your audience
Another major benefit of trusting an expert with your link building is the way it diversifies your audience. If you’ve ever tried to run your own link building campaign, you’ve probably realized that you have a limited number of websites you can trade backlinks with.
Link building experts can get you placements on a variety of sources and mediums, drawing from a vast catalogue of reputable websites with strong page rankings themselves. This broadens your potential audience and helps increase the number of visitors on your site. Best of all, you’ll have multiple traffic and revenue streams all aimed at your website, since you aren’t solely relying on search engine results anymore to get users in front of your brand.
Search engine optimization is a constantly evolving beast, thanks to tech giants like Google releasing updates to its search algorithms in order to better serve its users. Rather than attempt to launch your own backlinking campaign, consider reaching out to a third party to learn how they can manage your campaign for you and get you on high-ranking websites.