While most entrepreneurs are aware of the potential benefits of crowdfunding, not many of them are able to capitalize on it to advance their businesses. This is because crowdfunding platforms have become more competitive over recent years, with lots of companies vying for attention from the same pool of investors. For this reason, you need a solid plan if you want to succeed. Here’s some top tips that will help you stand out from the crowd in this sphere, and get your business noticed:
1. How to Share Your Crowdfunding Campaign
The Kicktraq website monitors campaigns on Kickstarter, and can be an excellent place to share your crowdfunding campaign. Once your project goes live, you can add it to the website just by placing the Kickstarter URL into the browser search bar. If you add your campaign on the day it is launched, it will be put on a dedicated list that potential investors can browse. The website also has additional features that will promote your campaign to visitors.
Of course, it goes without saying that you should advertise your crowdfunding campaign on your own website. For two or three months, publish a weekly blog post about it and you will begin to see people visiting your website from Google. You could use much of the content and videos you feature on the crowdfunding website for your blog posts.
2. Who to Share Your Crowdfunding Campaign With
Get in touch with social media influencers and ask if they will review or test your product. This will boost the credibility of your campaign and build the value of your brand. This is like a more social version of conventional PR. If your campaign is aimed at a local demographic, you could try offline advertising, like hosting an event locally where you educate the community about your project. After you have collected about 200 emails of local people from Facebook ads, you can set up a Facebook event. Then, announce your project, offer exclusive price reductions, do some giveaways, and provide advanced information.
3. When to Share Your Crowdfunding Campaign
One great platform to share your campaign videos is YouTube, because it is the second most popular search engine in the world behind Google. However, it does take time to attract subscribers on this website, so it is best to begin publishing videos half a year before your campaign launches. Publish brief, casual videos about the subject and you will attract followers ready to invest in your idea.
4. Wrapping it up
InventureX has worked with many inventors and entrepreneurs, to help them obtain up to $1 million of crowdfunded capital for their ventures. Their staff have managed more than 350 crowdfunding campaigns over a six year period, so they are intimately familiar with this industry. The company understands how to give campaigns huge exposure and allocate marketing budgets, while turning dreams into successful businesses. Contact them today for a free review, by visiting their website.