As a legal firm, you’re probably aware of the importance of having a strong, fully optimized website. You have your contact details, your company information, details about cases and wins for your clients. Your website helps to demonstrate your success and helps to get your firm’s ethos across effectively, so much so, you may be wondering why you’re bothering with social media.
You already spend a significant amount of time working on your company website, so aren’t you just replicating the information you already have on there, but on a different platform? Why can’t potential clients just go straight to your website if they want information? Why is social media for law firms so important? These are perfectly legitimate questions, but if you take a closer look at your social media presence you’ll see that there’s so much more to it than just basic company information.
Read on for 4 reasons why your Facebook page is great for your law firm.
It drives traffic to your website
It’s easy to consider your Facebook page to be a basic form of your company website, however, your Facebook page – if used correctly – can help increase traffic to your website and help with that all-important SEO rating. If your Facebook is updated regularly then it will contribute to your positioning on Google and search engine results. Also, you have the opportunity to link all your social media posts back to your website, so you’ll creating more site traffic!
It allows clients to post feedback
Receiving feedback from clients online can seem a little daunting, but when a potential client is looking for confirmation that you’re the right law firm for them, then the presence of ratings, reviews and feedback can make all the difference. Not only can you revel in your positive feedback, but you can also see which areas need improvement and act accordingly. It’s always a good idea to actively encourage clients to leave reviews, as a Facebook page without feedback may raise questions with potential clients.
Targeting advertising is key
If you’re not using your Facebook profile for targeted advertising then you’re already behind your competitors in terms of sourcing new clients. Facebook allows you to market your business by specifically targeting a demographic of people who would benefit or be interested in purchasing your services. These marketing campaigns are easy to set up, and thanks to the analytics that are produced as the strategy takes its course, you can see in real-time how effective your campaign is. It’s also incredibly cheaper and more accurate than more traditional marketing solutions.
You can build a brand
Brand awareness is everything, and your company’s Facebook page allows you to build on your company brand and take the steps required to make it a household name. With regular posting, helping articles, frequent Q&As, regular updates as well as light-hearted posts, you’ll be able to make your legal firm a go-to source for legal support and representation.
Are you using your Facebook page to its full potential?