When deciding how to market your brand in the digital age, keeping up with trends is extremely important. That’s because with the various ways of marketing to an audience online, the technology is changing daily and being the first to utilize the newest hype is one of the most effective ways to catch and keep your audience’s attention. It’s with this understanding that Dave Pascht has been able to create a brand as an entrepreneur and marketing expert.
Dave Pascht is excited for 2020 because there are several new technologies that are on their way that can benefit the digital marketing world. That’s why Dave Pascht is sharing digital trends for 2020 that all marketers should know about.
Shoppable Posts
It’s no surprise that a lot of eCommerce marketing is done online. Whether it’s seeing a sweater on your favorite blogger or browsing social media and seeing an add with a pair of jeans you’d like to purchase, shoppable posts have made doing so much easier! It’s with these ecommerce technology that you are able to see the item, price, and location all simply by hovering on the post itself, rather than clicking on a link taking you to another site.
Improved Email Marketing
With all the emerging eCommerce trends, email marketing isn’t a new technique, but its use has been elevated by commerce sites everywhere. While these emails might once have simply updated a shopper about a coupon or sale, they have since become much flashier and interactive. This has elevated click through rates of these emails and engaged audience members to buy more simply through the power of email. Think about the last email campaign you were sent? It probably didn’t look like your run of the mill email, but rather one with an eye-catching subject title and interesting graphics. Email marketing techniques have gone from simply announcing sales to creating an experience that immerses their audience.
Social Listening
Digital platforms are using social listening to understand their audience better. By understanding what pages your audience visits, what links they like, and what posts they don’t interact with, you’re able to better focus your efforts on marketing to audience members that will be more likely to click on our product based on their previous interactions.
Niche Marketing
Niche marketing is the ability to locate and narrow down a very specific audience. In doing so, we are more likely to interact with an audience that is certain to enjoy and potentially engage with or purchase the product. This can be done by either targeting specific audience members through paid posts or interacting with advertising professionals, like influencers, to engage with their niche on a personal level.
As a leading marketer, Dave Pascht knows that marketing in today’s digital age is easier said than done. While the world is truly your oyster when it comes to opportunity, standing out in a crowd and successfully marketing your product is more competitive than ever.
