If you own a business, you need to give importance to having a professionally designed logo which will represent your company in various mediums. The company logo creates the first impression of a business in online platforms and print media. Therefore, coming up with a design is no easy matter. There are many pitfalls start-up companies need to avoid, especially when having a logo designed and created. Keep in mind the followings tips when hiring or finding someone to come up with a Company Logo Design for your business.
Do not be tempted to hire a friend
Some start-up business owners make the mistake of hiring a friend or family member to design a logo for them. Even if this person has decent graphic design skills, a professional who is experienced in logo design is a more suitable option. If you are looking for a logo designer, you need to use an established platform to find leads instead of relying on your network of friends.
Know what you want
Although the designer comes up with the concept that best represents your ideas, a large part of your success in coming up with an excellent design is to have a clear vision. You need to begin by identifying specific brand values you want to highlight, as well as a list of some design elements which you think might look good on the final product. Giving the designer something to work with is better than allowing him to work on a completely blank slate.
Portfolio variety
One thing you need to avoid when selecting a graphic designer for your company is an overly consistent body of work. If the designer’s portfolio looks too similar, then you need to look at other options. The problem with a designer that uses the same style and typefaces is that there is a danger your company’s logo will look too similar to others.
Consistency in quality
Although you are also looking for variety, the designs should also be consistent in quality. You need to carefully consider how the designer approaches the rules of composition. There needs to be balance and restraint, while at the same time respect for the client’s vision. Although experimentation is a sign that the designer is taking risks, it should be done in a way that does not compromise the result.
Do your due diligence in finding a design agency
All reputable design firms have a website showcasing their body of work. It is a misconception that you need to look for an agency that worked with a similar business. You may be missing out on a chance to work with a competent team of designers by this misconception alone. At the end of the day, you will decide based on the agency’s portfolio, and if their aesthetics match the vision you have for your company’s logo.
Apart from checking their previous work, it also helps to learn more about the company such as their values, their design process, preferred methods, and the general terms and conditions they have for each project undertaken. This information can be your guide in deciding if the agency is worth your while.
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