With Digital Marketing on the rise, social media platforms are stepping up to show their importance in the marketing world. Pinterest marketing is the use of Pinterest as a marketing platform, a goldmine that businesses, entrepreneurs, professionals, etc., should never miss.
Pinterest might not be as big as other social media giants such as Facebook and Twitter; however, it does have a competitive edge against them. Pinterest Marketing has provided several advantages that have proven to be an effective part of a marketing strategy.
According to studies, Pinterest Pins are more shareable than Tweets and they have an enormous half-life difference compared to Facebook, which is 1,600x more. This being said, Pins will leave a longer-lasting and excellent impression if appropriately used compared to the other social media platforms.
What are Pinterest Pins?
In order to have a better understanding of the importance of Pinterest Marketing, you need to know what Pins are. A Pin is any visual content on Pinterest, whether it’s an image of any kind or video that Pinterest users can save. It’s important to know that Pins have specific links associated with it that brings you to the source of the Pin, which is an excellent way to generate traffic to a particular site.
What’s more is that with the significant role of Pins for Pinterest accounts, if combined with Pinterest’s other attributes or functions, it creates a better organizational structure within the account that will soon benefit the account’s marketing plan. Boards are one example of a Pinterest attribute that allows the organization of Pins.
Pins can be collected and categorized by Boards grouped for a particular subject, which creates an orderly view of Pins. The significance of using Boards is that it allows Pinterest accounts to create different Pins that focus on a variety of subjects and then group them accordingly, which could mean more chances to attract users with different interests.
With the existence of Boards, it gives users an option to continually see related interesting Pins that originated from a particular account. They can either follow the Pinterest account or they can choose to follow the Board from that account to keep seeing the new Pins that are under that Board and not the other Pins.
This feature of Pinterest gave freedom to its users to only see Pins that they are interested in on their Feeds. Users that would follow a certain account might be discouraged when they see Pins that they are not interested in and might opt to unfollow them. So, with the option to only follow an account’s Board, it would foster a better relationship.
Visual content is an exciting new trend in the marketing world. Before you get people to read or hear what you want to say, they would first check and see if it looks interesting. The rising importance of visual media is going to impact a lot of businesses. It’s something Pinterest has already been giving importance to for the past few years, which placed them at an advantage, thus leading to the rise of Pinterest Marketing.
Interesting images create an impression, and with just one click on a Pin, it brings users to your website, and at that moment, it’s the website’s part to tell them what they need to know. Pinterest knew the importance of visual content; one image could bring thousands of people to a website without even a single caption to tell them what it is.