Mistakes are bound to happen in life, as no one is perfect. However, avoid some mistakes by hook or crook. Website development mistakes are one. Your website is not just a bunch of web pages waiting to entice customers but also a reflection of your enterprise. A poorly done web page is more likely to reduce your conversion rates, causing huge losses.
Below are six mistakes you should avoid at all costs when developing your website.
Not knowing your target audience
There’s no way you are going to advertise to everybody. The idea is not only ambiguous but also unproductive. When creating your website, target a specific market or audience to maximize conversion rates.
When you have the correct audience in mind, you are more likely to tailor content and products that meet their needs. This focus will boost your business as more conversions will occur.
Creating an incompatible website
Imagine this scenario: a potential client wants to purchase a particular product from your website only to be slapped by “your device is not compatible with this website” error. The buyer will not only fail to purchase your products but also share the disappointment with friends.
An incompatible website is the last thing you want in your business. Furthermore, 52% of all web traffic is from mobile phones. So, if your website is shutting out this traffic, you are missing half of your target market.
Failure to engage a web designer
Web development is a critical activity that requires a lot of skills and professionalism. Unless you are an experienced Web Designer, DO NOT attempt to create your website. It is always wise to hire a professional.
You might be trying to save on costs, but remember a poorly done website will impact your business negatively. Seek professional help when creating your website to ensure you get a quality website.
Not updating your website
In a world that is technologically and informationally advanced, there’s nothing worse than an outdated website. For competitiveness, your website should be updated regularly, depending on your niche.
Outdated websites send negative perceptions on potential buyers who are unlikely to buy. Updates should include your current contact addresses, hours of operation, new products, to mention a few. Above all, develop a customer’s instinct and update what a typical client may deem necessary.
Creating a communication barrier
When potential customers visit your page, there are specific things they want to know. They are interested in who you are, your products and services, and, most significantly, how to contact you.
Minus contact information, your conversion rates are going to be low regardless of the services you are offering. When creating your website, make it easy for clients and potential clients to contact you; and instead of using contact forms like many businesses, provide direct contacts like your email address or phone number.
Creating long and complicated website content
No one wants to read a ton of complicated and long texts on your website, not when the season finale of Game of Thrones is a click away!
When creating your website, be short and precise in terms of the web content you are posting. Long texts require much attention, meaning you’ll lose your audience’s attention before passing the relevant message.
Your text should have a neat structure with small digestible chunks for easier reading.
Currently, businesses that are offline stand no chance against their online counterparts. Online presence ensures your business reaches many people improving your profit figures. However, a faulty website will compromise your business’s potential. The steps above will ensure you don’t commit mistakes in your web development journey.