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Search engine optimization or also known as SEO is indeed one of the most talks about topics in the digital world and marketing. However, in spite that is one of the most popular topics in the internet world, there are still only a few people who truly know how SEO really works.

Focusing on keywords and your links directories are now gone. But instead, knowing how you can rank is the most focused job nowadays.

For you to be able to start your SEO right this 2018, here are some proven tips that you can apply on your website. This will also benefit you with how you can kick-start your SEO this year.

Tips on How to Kick-Start Your SEO 

1. Understand the Main True Purpose of Your Website

Of course, the very first thing for you to do is to understand and know what really the purpose of your website is. You can start by asking these questions to yourself.

• Is the purpose of your website to promote whatever services that you have?
• Is it for you to generate leads?
• Is your website made for selling your products?

If your answer to all these questions is YES, then it is more likely that you do not know anything about SEO because you are wrong! SEO is not about you or your business but it is all about answering and solving all the problems and whatever the needs of the people who search.

You have to keep in mind the Google does not care about solving your own business at all. It does not matter whether you are paying for clicks because Google will only try to know if the content of your website will able to answer the needs of every searcher.

Because of this, you need to make sure that you truly understand that every searcher needs an answer so you have to make a content that will be able to provide the answers that searchers need.

2. Relevance Keyword is the New Keyword Research

Now that you know what your potential customers really need for them to solve their problems, the only question now is that how are you going to make a content that will be able to find relevant?

As what we all know, SEO really talks a lot about keyword search. However, today we are more focused on keyword relevance. This means that you would need to discover the words or the phrases that a searcher will use in Google to find answers. Once that you have found the words or phrases, then you can create high-quality content that will definitely suit their needs.

Here, the main thing that you are trying to find out is the main topic and at the same time, the secondary keywords that are related to the main topic. There are also tools that you can use for you to do this and here are some of them.

• Google Keyword Planner
• Moz Keyword Explorer
• Answer the Public
• Google Trends
• Google Search Console

3. Trach Your SERP

Once that you are done making your content topic, all you need to do now is to trach SERP or search engine result page. Focusing on your audience intent is only half of the battle. This is because you must also understand the search engines understanding of your audience intent.

You have to keep in mind that Google is a very smart search engine. Once that it had figured out that your target keyword is not really related to your content, then chances of getting to rank up are low. Because of this, you must change the strategy that you have. Make your keyword be relevant to what your content is so that it will pass Google’s interpretation.

4. Make the Best Out of Everything

Having the tools that you need like the content topic strategy together with the audience intent and of course Google’s understanding of that intent then it is time that you write your content for you to make the best out of it to achieve success. However, this is not as simple as it sounds. This is because you have to consider several variables like UX, shareability, content relevance and some technical considerations as well. It is not a very simple task but it is not also impossible to do it.

5. Amplify

Once that you have a unique content as the first step in SEO success, having a quality inbound links will surely help Google to know how you are going to be ranked. Google will know this by the authority of your content and as well as your website. Here are some of the things that you can do.

• Start your own media – This means that you have to do the following tasks. Once that you have the following then your amplified research will become stronger.

o   Distribute content using website

o   Distribute using your social media channels

o   Email lists

o   use an amplification program.

• Consider your partners likewise with influencers which they may find your content relevant to share on the own website for their own audience. These influencers could be one of your clients or a paid influencer network.
• Consider using a paid content amplification program such as Outbrain or Taboola. Doing this will serve your content to your audience and will make them interested in it.

Final Say

Now that you already have an idea on how you can kick-start your SEO this 2018, apply it on your website for you to be able to get that rank in a search engine that you are aiming for. There is also some company that could help you in doing this like Omega SEO. These types of companies will ensure that you are going to have a quality content that will enhance you, your website and get that Google ranking that you want. You can also ask other experts regarding this for you to be able to broaden your knowledge about SEO.

You can’t run a business without taking on some level of risk. In order to be rewarded, business owners must take a risk – and, in most cases, the greater the reward, the greater the risk. So, how does an entrepreneur go about learning and gaining practical experience of risk?

Entrepreneurs usually take a handful of calculated risks every year. That means it takes years to gain experience and practice with regard to assessing risk. On the other hand, the world of gambling allows us to learn by taking hundreds of risk on a single day. The following are just a few of the lessons we can learn from various forms of gambling.

Casino Games

Almost any form of gambling will teach you a different lesson about risks and rewards. If you have a Betfair login, you can visit their online casino and play games like poker, blackjack and roulette. There’s a lesson to be learnt from almost every one of these games.

With some forms of gambling, you rely entirely on chance, while other forms of gambling allow you to wait until the odds are stacked in your favour. As an entrepreneur, you should always be aware of the type of bet you are taking and risk your capital accordingly. If the odds are stacked heavily in your favour, you should be prepared to risk some capital. Not enough to wipe you out if you are wrong but enough to justify the effort you are putting in. This is your chance to make a return on the time and effort you’ve put in.

But, if the odds are stacked against you, you should only risk a very small amount, and treat the cost as a tuition fee. Sometimes, you have to test an idea to see if it has potential, and you can’t always do that for free.

Poker

The second lesson, which comes from the poker world, follows on from the first. If you follow the careers of any of the best poker players in the world, you’ll see that things don’t always go well. They know this all too well. That’s why they never risk so much on one decision that being wrong can wipe them out.

Poker players know that, by playing thousands of hands over time, if they follow a profitable strategy, their payday will come. But they also know that if they lose too much, they can’t carry on playing, and their payday will never come.

Entrepreneurs need to balance risk-taking with the fact that, without taking any risk, they can’t expect any reward.

Sports Betting

In the world of sports betting, cold hard statistics and human emotions collide. This is where the saying, “bet with your head and not with your heart,” is most relevant. People tend to bet on teams out of emotional attachment and a sense of patriotism. This seldom pays off. It also creates the best opportunities for those who are able to remain detached and make objective decisions by analysing past results.

Entrepreneurs need to be able to separate themselves from their emotional attachment to certain ideas and strategies. Very often, if they take an objective look at what they are doing, they’ll realise they are on the wrong track when the right path is obvious. Allowing emotions to cloud judgement is, in itself, a business risk which, like any risk, needs to be managed.

Conclusion

These are just three lessons entrepreneurs and business owners can learn from gambling. There are many more to be learnt by reading about sports and betting or heading to the nearest casino.

Bangkok is one of the most popular tourist destinations in Asia. Its vibrant culture, mystical temples, exciting cuisine all combine to draw millions of travelers to Bangkok. Bangkok is also the gateway to many exotic islands and beaches of Thailand. The fact that Thailand is a backpacker friendly country only adds to the allure of the destination. Considering the pre-eminence of Bangkok and Thailand as popular tourist destinations there is no dearth of flight connectivity options. Also with the emergence of the budget airlines getting to Bangkok has become more and more easier. One can easily book Mumbai to Bangkok flights at affordable price or fly in from any city at reasonable prices. Though Bangkok is known for massage parlours and nightlife, it is still a city where one can head to with family and kids. Here we take a look at some of the places to head to with kids in tow.

Safari World

‘The world of happiness”. That is what the tagline of Safari World says. And it is indeed true looking at the varied experiences that await the visitors, young and old. The highlight of Safari World is undoubtedly the Safari Park. A drive through the park which lasts about forty five minutes gets one close to wild animals like lions, bears, tigers, zebras, and giraffes. Watching the animals free and in natural environs is a thrilling experience. Marine park is another attraction that will enthrall kids.

The Marine Park is home to many aquatic animals and stages different shows which include shows involving the antics of Sea Lions. The Jungle Cruise is a ride in a boat on a man-made river where the creatures of the jungle come alive, dangerous tribals lurk in the bushes, and explosions in the water shake your. A clever use of animatronics will leave the kids thrilled and asking for more. Kids will also love the opportunity of feeding animals like giraffe and zebras with their own hands.

The badlands of the Wild West come alive in a brilliantly choreographed and staged stunt show which sees extreme action. Horses gallop, cowboys draw their guns, bandits engage in gunfights. In short the Wild West emerges right in front of your eyes. The communication between Man and birds comes alive in spectacular bird shows which leaves one amazed. All these attractions and shows ensure that kids will return tired but laughing after a day well spent.

Sea Life Bangkok Ocean World 

The Sea Life Bangkok Ocean World provides a literal and immersive experience of the fascinating underwater world. It takes the experience of interacting with the creatures of the Sea to an altogether different level with innovative and interactive activities. Walk with the sharks with just a thin sheet of acrylic separating the visitors from the sharks in the Shark Walk. The Coral Reef zone opens up a fascinating world resplendent with corals and rainbow hued beings that will endear themselves to kids and adults alike. Witness the camouflaging abilities of the Giant Pacific Octopus and the Giant Spider Crab in their rocky hideout. The visit to the Sea Life Bangkok Ocean World would not be complete without being fascinated by the cute little penguins in the Ice Adventure zone. For a brief time you will feel as if you are in Antarctica itself. A day at the Sea Life Bangkok Ocean World is guaranteed to bring smiles to the faces of kids and adults.

Lumpini Park

The Lumini park is a large park with open spaces and playgrounds that are spread over One hundred and forty two acres. The Lumpini Park has a lake where one can do paddle boating. The kids can run around freely in the park and play to their heart’s content. The Lumpini Park also has Thai and Western music which entertains visitors. The Lumpini Park is a great open park which is a great place to spend the evening with family and kids.

Siam Park City

The Siam City Park is an amusement and water park in Bangkok which is the favourite of kids. Both locals and tourists head there to have a fun experience. Apart from the normal rides and slides that you find in most amusement parks and water parks around the world, what is of special interest are the different shows that are staged here. These include Ice Skating by performers from England, Magic shows from the United States, Puppetry shows from China, and Circus performances from Russia. The Siam Park City consists of a Water park, X-Zone which has land rides that will thrill the wits out of the kids and adults alike, Family World with different types of roller coasters and trains that promise fun for the entire family. There is also a Fantasy World and a Small World that caters to providing fun experiences to the tiny tots.

So if you thought that Bangkok is not the place to travel to with kids, think again, the experiences described above and many more are waiting to enthrall them.