Any time you make a website, your goal should be to make it stand out from the competition as much as possible. It’s important to find a balance between design and functionality, all while keeping in mind that it needs to be original.
So, how do you stand out from other websites and make yours as original as possible? Take a look at some of the best tips for making your site as unique as it can be.
Focus on Layout
One of the first things that you should do is focus on how to layout your page so that it’s obviously different from other pages. It can be fun coming up with original ways to structure your page so that you can’t possibly confuse it with any other business. However, it’s also important not to get too carried away in your attempts to be memorable.
It’s easy to make your page overly busy and complicated, which can, in turn, cause slow loading times and frustrated customers.
Consistent Branding
When people land on your website, they should see your logo and know right away where they are based on your logo. Choose a color scheme that matches your logo and goes with the look and feel that you’re looking to achieve.
When branding your company, it’s important to consider what kind of demographic you’re looking to sell to. The success of your branding will be determined by how well you aim it towards your target market. Certain groups of people will respond much better to certain branding tactics than others. Make sure you know who you’re trying to sell to!
Distinct Graphics
If you want to blend in with all of the other websites out there, then using stock images is the way to do it. However, if you want to make an original impression on your audience, then you should use original images that give your page a fresh perspective.
Your page will look much more professional if you have dynamic and professional photos rather than generic stock images. Make your page distinct by going the extra mile with imagery.
Original Fonts
Fonts play a huge role in your website. It’s important that you choose one that matches your branding, while also being easy to read. There are many cases where websites try to choose lettering that stands out, only to find that it actually deters from what it should be doing.
Don’t get so caught up in choosing the perfect font that you wind up distracting your page visitors.
By focusing on combining all of the right elements and not getting so wrapped up in being original that you lose sight of functionality, your website should meet with great success!
